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Why You Need One Chief and a Cast Iron Copywriting Brief
Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails or case studies, the voice and words you use will have a huge impact on your brand image and bottom line. For most companies, finding the right voice and approach is quite easy. You know your customers well, you […]
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Email Subject Lines: Everything You Need to Know to Get Your Emails Opened
Email marketing is a quick and effective way of communicating with your customers – that’s why everyone’s doing it. The problem with that is your customers are bombarded with messages every day. That means they’re going to be very choosy about which ones they open, leaving you with a headache. How can you make […]
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Why You Should Trust Your Copywriter
Can I ask you something? What’s the point in going to all the time and trouble of finding a great copywriter if you’re going to ignore everything she says or does? There must have been a reason for looking for expert help. Sadly, the life of a copywriter isn’t so glamorous that people are […]
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Email Marketing Challenges in 2016 [Infographic]
Email marketing is an excellent tool for marketers; it’s quick and easy to use – so why are so many getting email marketing wrong? It’s simplicity is its biggest downfall. Anyone can complete the email template, anyone can schedule a campaign, but that’s not good enough. Successful campaigns come down to understanding what your […]
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Why You Need an Editorial Calendar
When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas for your blog. To maintain and drive engagement you have to generate a constant stream of great content that’s going to […]
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What is an Omnichannel Experience and Do You Need One?
The marketers have been at it again. Over a coffee one morning they created a new buzzword – omnichannel. There are numerous articles about it, telling you how important it is and that you must have one. But how can you be sure you need one if you’re not 100% certain what it is? […]
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How to Measure The Effectiveness of Your Content Marketing
Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content marketers also know how to measure the effectiveness of their writing and how to tweak what they put out to improve its impact. It’s a tall order to create a regular stream […]
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The Absolute Truth About SEO Copywriting
There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective: It’s not magical, but it will help you gain greater visibility in the search results You don’t have to be a […]
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What is Evergreen Content and How Do You Achieve it?
You’ve probably heard people talk about evergreen content – but do you really understand what that means? In basic terms, content is evergreen if it continues to grab readers, social shares, comments and links well after it’s first published. And because it continues to draw people in, Google’s algorithm will see that your content […]
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How to Write Value-orientated Content
Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always will be. That’s all well and good, but how do you know what types of content are marketable? […]
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