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What is Evergreen Content and How Do You Achieve it?
You’ve probably heard people talk about evergreen content – but do you really understand what that means? In basic terms, content is evergreen if it continues to grab readers, social shares, comments and links well after it’s first published. And because it continues to draw people in, Google’s algorithm will see that your content […]
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How to Write Value-orientated Content
Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always will be. That’s all well and good, but how do you know what types of content are marketable? […]
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The Formula For Winning Content
As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It doesn’t matter whether its website copy or articles, that kind of approach will only lead to one thing […]
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Behind The Doors at Briar Copywriting
Ever wondered exactly who’s behind Briar Copywriting? OK, this website gives you quite a few clues, but it doesn’t really tell you about Sally Ormond the person. Towards the end of last year, I was asked by my good friend Katherine Wildman (a fellow scribe) to take part in her “The Writing Desk” interview […]
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Can You Ever Be Truly Unique?
It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must offer something no one else offers, work in a way no one else works and achieve things no one else has […]
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No, You’re Not the Market Leader, I Am
Marketing leading. Industry leading. Cutting-edge. State-of-the-art. Innovative design. Breakthrough technology. Ground-breaking technology World-class. How many times have you come across one of those phrases on a website or in a brochure? It’s amazing how many ‘market leaders’ there are in the world. It doesn’t matter if it’s kitchen design, software, telecoms, or finance related, […]
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Finding Inspiration For Your Copywriting
One of the toughest parts of copywriting is coming up with an endless stream of inspiration for website content, brochures, landing pages, emails, newsletters and every other form of marketing you can think of. Everything you write has to be relevant to the client you’re working with, everything has to be original and everything […]
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The Slippery Slope to Email Marketing Oblivion
Email marketing, love it or loath it, it is one of the fastest, cheapest and most effective ways of building relationships with your customers. For starters, they signed up to hear from you, so you have a hungry audience just waiting for your latest missive. So why are you getting it so wrong? How […]
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What is Predictive Intelligence and Do You Need It?
Here we go again. A group of marketers have come up with yet another indecipherable buzzword. What is Predictive Intelligence? The best way to define it is: “…the process of finding out how consumers react to sales messages and combining those findings with their characteristics. This data is then crunched and an automated […]
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Why Buzzwords Are The Pits – Especially Experiential Marketing
I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords (and one in particular). What’s got me so riled? The word ‘experiential’. It’s one of the latest ideas buzzing round the marketing and events industries. Experiential marketing is basically a way of […]
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