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Stop Wasting Money on Content That’s Useless
Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to perception. Take your typical company. On one side you have the marketing department. They are tasked with creating and developing every piece of external marketing […]
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What Online Retailers Can Learn From Their Customers
Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be marketing to them. Today’s “always on” culture has formed a new breed of consumer. They want things now; they want to hear about stuff that’s important to them […]
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Link Building in 2016
I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has links to/from authority sites. The only thing that’s changed is Google’s crack down on […]
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How to Create an Explainer Video
Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience. Hmm…that sums up this whole post really. But as it’s a bit short, let’s have a think about how to make your explainer video as powerful as possible. You already know how much Google […]
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Too Many Copywriters Spoil the Copy
Wow – have you seen the amount of copy needed for your project? As usual management have left it to the last minute, preferring to spend hours and hours refining the colour pallet and design rather than thinking about the content that has to be generated. Have you noticed that? The copy is always […]
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Video Marketing Stats That’ll Make Your Eyes Water
Yes, you’ve heard it said many times before – video marketing, blah, blah, blah…great for your business, blah, blah, blah. There is a reason for it being repeated over and over – because it’s true. Not everyone likes to read information; some prefer to listen to it, others like to watch it, which is […]
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How to Combat the Fear of Being Ripped Off
At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked for 30 seconds before giving up the ghost, or the ‘get rich quick’ scheme you fell for hook line and sinker. Whatever it was, it really hacked you off and you vowed […]
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Using Hashtags the Right Way in Your Marketing Strategy
A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short trip was Nick Grimshaw (Grimmy) from Radio 1’s breakfast show. He was talking about one of his pet hates – the hashtag. I nodded silently as he ranted about how he was […]
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How to Launch a Successful Marketing Campaign [Infographic]
You’re well into the new year now (well, a couple of weeks) and you’re thinking about projects for the next 12 months. Over the holidays a seed of an idea began to grow in your head and now’s the time to breath life into it and watch it grow. But how? What should your […]
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Why You Should Write Your Own Blogs
This post is mainly aimed at small business owners. Is that you? Do your customers enjoy dealing with your company because of the personal service they receive? Do most of them know you by name? Can they pick up the phone and talk to you? If you answered ‘yes’ to one of more of […]
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