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Why Small Businesses Are Getting Their SEO Wrong
Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will find you… Err, no – if that’s what you think you’re in trouble. And no, SEO isn’t particularly time consuming, ridiculously complicated or impossibly hard. If you get […]
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Experience Doesn’t Make The Best Copy
One of the most frequent questions I’m asked by potential clients is do I have experience in their industry. At this point I have 2 choices: lie and say yes, be honest and say no (assuming I don’t have any experience). Being the well brought up young lady that I am, I always tell […]
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How to Do Email Marketing Well [Infographic]
Email marketing is something I’ve written a lot about over the years. It remains one of the most effective forms of outreach marketing – if it’s done well. The problem is there are a vast number of companies out there doing it badly. The following infographic, created by OnlineCourseReport.com, gives you a visual run-down […]
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How to Create a Powerful Online Profile
Being loud and proud is what online marketing is all about. It’s never been easier to reach out to your customers as it is today. With the millions of internet users out there, your products and services can now enjoy a global audience. But how do you make sure they hear your message? How […]
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How to Write Sales Copy That’s Invisible
No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing to bet that, at some point, you’ve fallen at one of hurdles that determines its effectiveness: It’s full of we It’s a blatant sales pitch […]
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Social Media is About Connecting Not Selling
I’m sure I’ve probably touched on this subject before, but considering the approaches I get through social media it needs to be said again. Social media is for connecting. Yes, it is possible to sell also, but not from the outset. If you try you’ll be banished to spamsville. Through the likes of Twitter, […]
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What Are You Really Trying to Say?
A very short blog about focus in your writing How many times have you tried to write an email, newsletter, web copy or brochure only to completely lose your focus? The problem is your business is quite complex; there’s a lot that goes on in the background that, quite honestly, your customers don’t need (or […]
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Long Copy Results in Better Rankings
I don’t have a lot of patience when it comes to reading stuff online. The posts I like to read are short, succinct and get to the point. It’s a bit like my shopping style; unlike a lot of my girlfriends, I know what I want, head straight to where I’m most likely to […]
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Why Is Your Content So Crap?
Oh dear, come on, take a seat and let’s talk. Why do you feel that way about your content? Is it because someone said that if you’re not getting at least 8 social shares it’s failing? You know what? There’s loads of excellent content out there that doesn’t get that many shares and it’s […]
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How To Create a Stand Out White Paper [Infographic]
White papers are still a valid part of your businesses marketing strategy. Considering most are now read from smartphones, tablets and PCs, how you create them will have a direct impact on whether they get read. Today, they should be written from a web point of view. Forget the boring old stale reports of […]
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