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Long Copy Results in Better Rankings
I don’t have a lot of patience when it comes to reading stuff online. The posts I like to read are short, succinct and get to the point. It’s a bit like my shopping style; unlike a lot of my girlfriends, I know what I want, head straight to where I’m most likely to […]
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Why Is Your Content So Crap?
Oh dear, come on, take a seat and let’s talk. Why do you feel that way about your content? Is it because someone said that if you’re not getting at least 8 social shares it’s failing? You know what? There’s loads of excellent content out there that doesn’t get that many shares and it’s […]
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How To Create a Stand Out White Paper [Infographic]
White papers are still a valid part of your businesses marketing strategy. Considering most are now read from smartphones, tablets and PCs, how you create them will have a direct impact on whether they get read. Today, they should be written from a web point of view. Forget the boring old stale reports of […]
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Where Do You Stand on the Oxford Comma Debate?
“While Adrian was waiting for Julie to get ready, he washed the dishes, turned off the TV, checked his emails, and even had time for a cup of tea.” The Oxford comma – also known as the serial comma – (the one that ends the list in the sentence above and comes before the […]
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The Top Social Media Management Tools of 2015
Social media management tools have been huge this year, but with so many to choose from, how can you be sure you get the one that’s right for you? After a bit of a surf, I came across an infographic by G2Crowd. They’ve analysed thousands of user reviews to work out which ones are […]
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The Problem With Subject Lines
The subject line for your email marketing campaign is probably the shortest thing you’ll have to write, but it is also the most important. It’s hard enough coming up with killer content for the email itself, but trying to find something succinct and attention grabbing can be a real nightmare. Let’s face it the simple […]
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10 Reasons Why People Don’t Trust Your Website
Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet you or your team and therefore has to take your website as gospel. Placing that much trust in a company is quite scary, which is why your website […]
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5 Ways to Add Power to Your Writing
If you’re a regular reader of this blog, or any other copywriting blog, you have been told on more than one occasion to write in a conversational tone and in a way that your audience can relate to. OK, that’s fair enough, but how do you do that? How can you be sure your […]
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Top 5 Marketing Trends for 2016
The world of marketing moves faster than a fast thing. Just when you think you’ve got is sussed, everything changes and while you’re still getting your head round the latest concept everyone else has dashed off to try something new. Surprise, surprise, things are set to shift again in 2016 so here’s a […]
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If You Want a Great Video Get a Great Script
What came first, the film or the script? Yes, you need a creative idea; yes, you need a great camera operator, but no, combined they don’t make a winning video. That comes from the script. The problem is, all too often, it’s an after thought. Getting inside your viewers’ heads A video will only […]
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