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What is a Perfect Blog Post?
Is there such a thing as a perfect blog post? Well, there are a few things you can do to give your post a great chance at being classed as perfect, but a lot of its perfection will come down to knowing your audience and understanding what they want. You can be the best […]
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When Do You Start Selling To Customers
Your business will only survive if you and your sales team sell. That’s a given. So when, in your opinion, does that selling process start? Is it from the initial phone call, email or visit to your shop? Nope, you’re way off. Granted, if you were to define the act of selling it would […]
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There’s No Such Thing As Social Selling
Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets banded about on the internet and before you know it, it’s wheedled its way into your vocabulary and you start using it, and worse still, […]
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The Value Behind a Copywriting Brief
The copywriting brief is an essential part of any project. The series of questions it contains are designed to extract as much information about your business as possible. Your writer needs to know everything about you, your business, your products and services, the marketplace in which you operate, your customers, their likes and dislikes, […]
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Are White Papers Going The Way of The Dinosaurs?
“A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” Wikipedia White papers are regularly produced by large corporates […]
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Is The Face of Copywriting Changing?
I had a really interesting conversation the other day with a guy who’s looking to get into freelance copywriting. We discussed all sorts things such as how to get clients, how to work with clients, how to manage expectations etc. But something else came up that was really interesting. He asked whether I thought […]
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When’s The Best Time to Send Your Email Marketing Campaign?
Email marketing is great, but assuming you’ve got some seriously good content there are still a few other factors that could contribute negatively to its impact. One of those is your timing. This infographic by Pure360 identifies the best (and worst) times of day to send your communications.
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How to Gain More Positive Customer Reviews
Reviews, testimonials, or whatever you call them are a fantastic way of attracting new business. Potential customers are more likely to believe their peers about the level of your service and quality of your products that what you tell them on your website and in your brochures. The problem is, getting your customers to […]
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The Death of the High Street Store – Infographic
Online sales are booming. Gone are the days when you would have to traipse round town, going in and our of every shop, trying to find that illusive thingamabob you’ve been looking for. No longer do you have to drive from retail part to retail park trying to find the best deal on your […]
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The Benefits of a Neutral Copywriter
First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all shapes and sizes. Some will only write for online marketing, others specialise in offline media. Then there’ll be those that only […]
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