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The Death of the High Street Store – Infographic
Online sales are booming. Gone are the days when you would have to traipse round town, going in and our of every shop, trying to find that illusive thingamabob you’ve been looking for. No longer do you have to drive from retail part to retail park trying to find the best deal on your […]
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The Benefits of a Neutral Copywriter
First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all shapes and sizes. Some will only write for online marketing, others specialise in offline media. Then there’ll be those that only […]
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SME Marketing – Plural and Singular?
This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look at the pros and cons of each approach. Taking the singular path There are a lot of businesses out there run […]
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Effective Copywriting Takes Two
Yeah, it takes two baby. Speaking in behalf of at least a few of the world’s copywriters, I want to clear something up. Yes, we’re professional writers. Yes, we’re well versed in the art of writing persuasively, coherently and effectively. Yes, we even have some excellent ideas to add to your project. The one […]
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Making an Impact With Repurposed Content
What is repurposed content? It’s recycling; creating something new out of something old. Repurposing is a fantastic way of re-sharing your old content, but that doesn’t mean just re-sharing on social media. The content you’re re-sharing can be anything – white papers, reports, blogs, articles, videos, podcasts etc. Of course, as you’ve probably guessed […]
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Are You Wasting Your Time Blogging?
Blogging is time consuming, but it’s also one hell of a powerful way to promote your business and your reputation. Making the time to blog is essential if you are to succeed at it; that means building time into your weekly routine and treating it like part of your marketing strategy rather than the […]
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Email Marketing for 2016 – Infographic
If you already use email marketing as part of your strategy, the good news is the experts say it’s here to stay. The following 2 infographics highlight some useful email marketing stats and tactics to help you get the most from it. One of the most effective tactics is still to segment your email list, […]
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Looking at SEO From Google’s Perspective
For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report focuses on user experience, content, social signals, backlinks and technical aspects. Here’s a quick round up to give you an insight […]
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The Biggest Content Marketing Trends of 2015 – Infographic
Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information. That doesn’t mean you can just write something and push it out through Twitter and Facebook and just wait for the phone to ring. Wide publication and interacting with your readers is essential. When they comment […]
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Blogging Off Piste
My advice, when it comes to blogging for your business, is to stick with what you know. It’s your keen insight into your industry and advice that people want. They want to learn from your fountain of knowledge to develop their own skills. The problem is what do you do when your fountain […]
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