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6 Reasons Why Your Business is Failing
Starting up your own business is exciting and scary in equal measures. All too often you dive in without a second thought (especially if you’re working freelance or provide a service that doesn’t need a huge start-up investment), which is a recipe for disaster. Jumping in without thinking, or getting caught up in things […]
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The Power of Internal Communications
How do you tell your customers about your products and services and how they will make their lives better? Probably through cracking web copy, brochures, emails, newsletter and that sort of thing. Written well, they help you communicate your points clearly and succinctly. Great. So how do you make sure your employees understand your […]
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How to Stay Connected Without Being a Pain
As a business owner you’ll come across a lot of people at networking events, trade shows, through social media and just during your day-to-day activities. Always thinking about the next big opportunity, you diligently record their contact details so you can stay in touch. Every so often you send them a personal email to […]
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How to Get The Website of Your Dreams
When starting out in business, you’re eager, optimistic and have fairly high expectations of what you want to achieve. The only problem is those high expectations come at a price and not one generally, that your start-up budget can stretch to. Let’s take your website for example. This is going to be your online store […]
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Never Underestimate the Power of Customer Service
Customer service is one of the basics of business. Without it you won’t have any customers. It’s the one aspect that you can shine at regardless of the size of your business. Great service is one of the things people will pay extra for, so why are so many companies falling flat on their faces? […]
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How Not to Explore New Business Opportunities
Is it just me or has there been an influx on ‘cold’ email enquiries for all businesses recently? Pretty much every morning there’s at least one email from a company I’ve never heard of before offering me their services. Before you say surely there’s nothing wrong with that, I think there is. The one thing […]
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5 Simple SEO Tips Overlooked by Bloggers
You blog because you want to share your knowledge; you also blog because you want to drive traffic to your website and rank highly in the search results. You already know about the basic SEO stuff to do with on-page factors and link building, but there are a myriad other factors that get overlooked. […]
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Are You a LinkedIn Laughing Stock?
A short while ago I wrote a post about how to create a powerful LinkedIn profile. I’m often asked to write profiles for clients who want to project a strong image that’s plain speaking without all the usual buzz words you normally see plastered across LinkedIn. I was thrilled when I got a Tweet from […]
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How to Make Your Copywriting as Powerful as Apple’s
Why is Apple so dominant? Because it concentrates on the benefits its customers enjoy when buying its products. Why are benefits so important? Well, without them you’ll just be creating a wishy-washy marketing campaign that will fall flat on its face. The audience you are writing for want to know why they should buy […]
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Are You Mobile & Responsive?
It’s happening whether you like it or not. Mobile marketing is the new black and as such, you need to be part of it. Your website has to be responsive (so it can be viewed on any device) and mobile if you want it to be loved by Google and your customers. I stumbled across […]
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