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Are You a LinkedIn Laughing Stock?
A short while ago I wrote a post about how to create a powerful LinkedIn profile. I’m often asked to write profiles for clients who want to project a strong image that’s plain speaking without all the usual buzz words you normally see plastered across LinkedIn. I was thrilled when I got a Tweet from […]
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How to Make Your Copywriting as Powerful as Apple’s
Why is Apple so dominant? Because it concentrates on the benefits its customers enjoy when buying its products. Why are benefits so important? Well, without them you’ll just be creating a wishy-washy marketing campaign that will fall flat on its face. The audience you are writing for want to know why they should buy […]
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Are You Mobile & Responsive?
It’s happening whether you like it or not. Mobile marketing is the new black and as such, you need to be part of it. Your website has to be responsive (so it can be viewed on any device) and mobile if you want it to be loved by Google and your customers. I stumbled across […]
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How to Tackle Large Copywriting Projects
To be honest, although the title talks about tackling large copywriting projects, this applies to any project. When faced with a new project brief, it’s tempting to jump straight in and start writing. The problem with that approach is that you’ll end up with something unstructured, muddled and about as engaging as…well, something not […]
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The Power of Your Welcome Email
The Welcome Email is an important part of your marketing process. Because the recipient has signed up for something/bought something from you, they know it’s coming and are more likely to open it. It’s also your opportunity to welcome them, ask them to make sure you’re on their white list (ensuring your other emails will […]
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Does Your Brand Need a Tagline?
A tagline has always been seen as an important part of your brand’s marketing, regardless of your company’s size. In a few short well-chosen words, it sums up your brand’s promise, but is it still relevant today? Just look at some of the biggest companies around like Amazon, Apple, eBay and Google, they don’t rely […]
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Rand Fishkin Reveals Why Your Links Aren’t Boosting Your Rankings
As a copywriter I’m not an SEO expert, but have a rough working knowledge of how to go about it to help my site rank well. The world of search engine optimisation is constantly changing and keeping pace with it can be a real challenge for people like me. That’s why I regularly trawl the […]
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Marketing on Mobile – Infographic
I love to search the web for the latest thinking in all things marketing, so was interested to come across this infographic on the Marketo blog. You already know more and more people are using their mobiles for search, purchasing, messaging and also Internet of Things devices that help them monitor their fitness, home heating […]
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How to Cope With Mistakes
Mistakes happen. Everyone makes them, even you. Those who claim to never have made a mistake in their lives are, well liars quite frankly. How can I be so sure? You’re human. I’m human. To be human means we make mistakes, but how we deal with them defines the type of people we are. What […]
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The Quick Way to Better Web Writing
Writing for the web isn’t difficult, but it is something you need to get to grips with if you want your content strategy to be effective. Below is a list of the most important things to think about when writing for the web. Important information first Forget story structures, your readers don’t have time to […]
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