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A Quick Guide to Why Landing Pages Don’t Need a Gag
I am so fed up of seeing landing pages that try to be funny in a lame attempt to get me to sign up for something, or buy a product. It’s not necessary. That’s right, if you’re working on your landing page right now and have been stuck for a gag for the heading, […]
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What Should Your SEO Be Doing?
Unless you’re living search engine optimisation night and day you probably can’t answer that question in any depth. The worrying thing is that a lot of “SEO experts” don’t seem to want (or be able to) answer it either. That makes is a tad difficult for you to sift out the good from […]
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This is Why Content Marketing is Important
OK you’ve heard it all before. Content is vital to the success of your online marketing strategy. Is it though, or is it just one of those things marketers and copywriters tell you to drum up business? Yes, it is important because it gets you in the search results so this happens: Joe enters “wooden […]
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What’s the Most Important Part of Your Landing Page?
What is it? Is it the headline? Perhaps the first paragraph? How about your offer? Or, maybe it’s your call to action? No, hang on, what about the font and design that you use? What about the sign up form? If you listen to the copywriting great, David Ogilvy, he’ll tell you that: “On average, […]
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How to Get The Most From Your Corporate Video
You did it! After a lot of time and money your corporate video is finally finished. The Board are thrilled with it, but now you have to make sure your brainchild works hard and brings in customers. Your initial thoughts are probably to get it loaded up to YouTube, get it on your website and […]
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How to be Unique in Your Market Place
You hear it all the time. If you want stand out from your competition you’ve got to have a unique selling point – a point of difference that no other company can offer. The problem is if you sell widgets, the chances are your widgets are very similar to those that your competitors sell. Sure, […]
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What a Copywriter Does (Other Than Write)
Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the copywriter must meet with the client. Face to face is ideal, but geography can sometimes throw a spanner in the works there, so telephone, Skype […]
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Maximising Your Email Marketing Open Rate
Email marketing remains one of the most popular forms of marketing. When things get a bit slack, it doesn’t take long to put something together and send it out to the thousands of opt-in contacts in your customer database. The only problem is most industries have an average open rate in the low 20 per […]
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The Hidden Value of Your About Us Page
You already know that the most effective website copywriting is completely focused on the reader. It should talk about them, tell them how you can help them and how their lives or business will be improved when they become a customer of yours. Although that is widely regarded as the best approach, it leaves many […]
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Don’t Outsource Your Social Media Activities
What is social media about? Customer interaction, showing your human side and getting your thoughts out there for all to see. Did you notice that I used the word “your” in that sentence? If you get someone else to deal with your social media how can the comments be your thoughts and how can you […]
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