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The Hidden Value of Your About Us Page
You already know that the most effective website copywriting is completely focused on the reader. It should talk about them, tell them how you can help them and how their lives or business will be improved when they become a customer of yours. Although that is widely regarded as the best approach, it leaves many […]
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Don’t Outsource Your Social Media Activities
What is social media about? Customer interaction, showing your human side and getting your thoughts out there for all to see. Did you notice that I used the word “your” in that sentence? If you get someone else to deal with your social media how can the comments be your thoughts and how can you […]
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Your Website Needs 4 Types of Content
What is the main advantage that high street retailers have over online marketers? Their customers can feel, touch and see their products and they can chat to someone about them there and then. In contrast, when you rely on your website your customers only have your written content to go by and no one to […]
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Warning: Testimonials Can Harm Your Business
On the face of it, testimonials have always been good for business. Potential new customers seek them out for reassurance. Reading what others have said gives them a good idea about the levels of quality and customer service they can expect to receive. But sometimes testimonials can do more harm than good. Harmful testimonials You’ve […]
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How to Spot an Unnatural Link
Google is cracking down on dodgy links. Sites are being penalised left, right and centre so it’s vital you know what constitutes an unnatural link to make sure you don’t fall foul of Google’s wrath. An unnatural link (in simple terms) is a link that only exists to manipulate the page rank or search […]
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Are you doing it Better Than the Big Boys?
What am I talking about? Customer service. I’ve often said that customer service is the one area a small business like yours can out-do the larger competition. According to a recent article in The Drum, two thirds of the public (68%) have had poor phone experiences with big brands and 36% said this would definitely […]
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How to Improve Your Blogging
How can you get better at blogging? Practice. You won’t be a success over night because you have to build an audience, find your own blogging personality and spend time testing different approaches until you find the one that suits your audience. Sound hopeless? It’s not. Here are 7 simple things you can do […]
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The Rise of The Selfie [Infographic]
The Selfie is fast becoming a popular form of marketing for companies. What began as a harmless bit of fun, taking a snap shot of yourself in an interesting (or not so interesting) place, has turned into something exploited by celebrities to grab a few extra headlines and now, something that’s being adopted by businesses […]
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The 2 Best Ways to Ruin Your Email Marketing Campaign
Are there any tricks to email marketing? In a word, no. Of course, great copy, design and images will all help your email get opened, read and actioned, but there are no ‘tricks’ to success. The only way to get results is to avoid dodgy practices. How to lose subscribers If you want to lose […]
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What Makes a Website Successful?
Yes, being a copywriter I’m slightly biased on this one and, if pushed, would have to say it’s the copy on your website, but that’s not what this post is about. That’s right, I’m not going to talk about copywriting. The one thing that makes a website successful is the one thing that’s constantly […]
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