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9 Steps to Powerful Copywriting
Writing is the easiest thing in the world, isn’t it? You’ve been doing it since before primary school. Your skills have developed from the scribbles and lines your mum swore blind was your name to lengthy essays about the fermentation of yeast. It’s something you do every single day so writing for your business can’t […]
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Long Live the Lifestyle Business
“Ah, it’s great you’ve found yourself a nice little job.” Argh! That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago. Yes, I was mum to two small boys (now mum to two hulking great teenagers) at the time and yes, I […]
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Freelance Hero Worship – is there room for it in business?
At every stage of your life you’ll have a hero. I’ve flitted from Hartley Hare (Pipkins) to the Banana Splits, to Duran Duran and all manner of movie stars I shan’t bore you with. You want to be like them…no scrap that…you want to be them. You want their lives, their personalities; you want […]
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Social Customer Services – Are You Making the Most of it?
Last night I watched the Channel 4 documentary “The Complainers”. No one’s impressed when things go wrong, so some of the reactions of the people on the programme were understandable (although I do have an issue with the guy who was a professional complainer who’s sole aim was to get compensation from every company possible), […]
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How Important is Your Company’s Name?
How much thought did you put into naming your company? It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking. Everyone wants a name that’s memorable, but is that the only way to get your business noticed? I don’t think so. Granted, a catchy or clever name […]
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Sales Letters That Sell
Sales letters have been around for a long time. The way they are constructed has changed very little and, being an off line form of marketing will remain that way. That said there are a lot of really bad sales letters out there. Many are inward facing – by that I mean they focus on […]
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What’s the Number 1 Aim of Your Email Marketing?
If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”, you’re only partly right. Getting your emails opened is part of it, but it’s way more important to get the reader to act on it. After all, getting your email opened alone […]
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Marketing Your Marketing
This post first appeared on our sister blog, FreelanceCopywritersBlog.com, but we wanted to share it with you too. Everyone knows that content marketing is the way to go. With SEO becoming more social, it’s essential that businesses start to get great information out to their potential customers, to remain visible in the search results. But […]
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What is a Bad Sale?
Surely every sale is a good one, right? It means money in the bank, a (hopefully) happy customer and a bit more stock off your shelf. But not every sale you make is necessarily going to make you money. Confused? What if I were to mention the word ‘coupon’ or ‘voucher’? Are you beginning to […]
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Benefits-led Copywriting
As a copywriter I’m always telling clients that the best copy focuses on the benefits of their product or service. Customers are only interested in what you can do for them. They don’t care about you, your company or even what you sell (apart from to make sure you’re trustworthy). They just want to know […]
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