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Why Bradley Wiggins Would Make a Good SEO
Short and sweet one today. I love cycling. Not only is it a great form of exercise, it’s sociable and a great way to clear your head. Us Brits are pretty good at it too – Wiggins, Cavendish, Froome, Hoy, Trott… But what does SEO have to do with cycling? Quite a lot. Last August […]
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How to Write a ‘Sales’ Email That Doesn’t Openly Sell
A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that doesn’t openly sell. What do I mean? Well, if you get an email in your in box that obviously wants to sell you something (and you haven’t asked for it), what do you do? I’m […]
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The Similarities Between Networking and PR
When you’re in business you have to network. It pains me to write that statement because networking is one of my most hated activities. Walking into a room full of strangers is terrifying, trying to break into a conversation is excruciating, basically, it’s not my favourite way to spend a few hours. The daft thing […]
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How Ecommerce Sites Can Sell More
Trust is one of the key elements of any sales process. High Street store owners enjoy the advantages of being able to display their wares for their customers to browse and face-to-face contact to persuade and allay fears. But what about the online retailer? They only have their ecommerce website, a few pictures and some […]
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What Your White Paper Should Do
White papers are generally associated with large corporations. They tend to be dense, complex documents with connotations of prestige, power and highbrow ideals. But that’s not what they are all about – any business can produce a white paper. Before I go into what a white paper is all about and what it should do, […]
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Are You Blogging Effectively?
You already know blogging boosts your credibility, exposure and drives traffic to your website, but you also know that doesn’t mean it’s easy. How many times have you written a post only for no one to comment on it or share it with others? It sometimes makes you wonder why you bother. But if you’re […]
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How to Write a Strong About Us Page
A little while ago, on my other blog (Freelance Copywriter’s Blog), I wrote a post about how to create a strong About Us page. It contained 5 tips that I will reiterate soon, but first I want to think about the humble About Us page. For many of my copywriting clients it’s the one page […]
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How to Research For Keywords
I am the first to let out a blood-curdling scream whenever anyone mentions keyword density – it’s a practice that should no longer be used. However, that doesn’t mean to say keywords are defunct. You must still do your keyword research before setting up a website to aid with its design, navigation and copy. So […]
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How to Get People to Love Your Marketing
You do a lot of marketing. On top of your print stuff, you also do: Social media Blogging Videos Email/newsletters But how do you get your readers to love what you do? In a word – engagement. Every thing you do must make a connection with them in some way. To give you a helping […]
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Are You Getting Twitter Wrong?
Twitter celebrates its 8th birthday this year and yet someone people are still getting it all wrong. With only 140 characters to play with, it should be the easiest thing in the world to use, but it would appear that it’s not judging by some of the tweets I’ve seen. To give you a hand, […]
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