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How to Get People to Love Your Marketing
You do a lot of marketing. On top of your print stuff, you also do: Social media Blogging Videos Email/newsletters But how do you get your readers to love what you do? In a word – engagement. Every thing you do must make a connection with them in some way. To give you a helping […]
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Are You Getting Twitter Wrong?
Twitter celebrates its 8th birthday this year and yet someone people are still getting it all wrong. With only 140 characters to play with, it should be the easiest thing in the world to use, but it would appear that it’s not judging by some of the tweets I’ve seen. To give you a hand, […]
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Old Hat SEO Techniques That Should Be Banished
Search engine optimisation is constantly changing as Google strives to create the best search experience possible, but that also means the strategies you use to build and maintain your rankings have to constantly change too. As a rule, internet marketers fall into one of two categories: Those who stick to the same old techniques because […]
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What Happens Once You Get Twitter Followers?
Have you noticed that some people on Twitter just want to collect followers? It’s not as if it means anything – you won’t suddenly become rich beyond your wildest dreams just because you have loads of followers. In fact, if anything it singles you out as the person that followed all those ‘how to get […]
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Questions You Should Ask Before Hiring an SEO Agency
This post originally appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you here. You already know that search engine optimisation is one of the best and most effective long-term marketing strategies for any business that markets itself online. But you also know that one wrong move and […]
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Make Your Marketing Go Viral
Can you? Is it that easy? Do you just tell your team, “Hey guys, we’re going to create a viral video for our next project.Any ideas?” No – it’s not that easy because you can’t make something go viral, that’s the job of your viewers. What is viral marketing? Something goes viral when it’s shared […]
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The Perfect Marketing Partnership
Does this sound familiar? After a lot of soul searching you finally decided to get your business idea off the ground. It starts gradually, but little by little your customer base grows and your time moves from marketing to filling orders and customer service. The problem is, once that initial rush of customers have been […]
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Is SEO Copywriting Dead?
A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on track. After a long meeting and a lot of research, I created the web […]
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How to Work With Your Copywriter – Reviewing Copy
Congratulations, you’ve hired a copywriter to help you with your sales and marketing materials and have just embarked on the collaborative. Yes, I did say collaborative. I hope you weren’t just expecting the writer to magic copy out of the air without any input from you. To start with you must provide them with a […]
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Why You Need a Social Media Policy
A social media policy is essential if you are a business that uses social media to reach out to its customers. Through the social networks you use, your customers can reach you instantly and everything they and you say on that platform happens in real time – once you’ve sent a tweet or written a […]
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