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The Art of Subtle Self-Promotion
Being a business owner means putting aside your British reserve and bigging yourself up. Every tweet, Facebook update, forum comment, brochure, website, email and newsletter is aimed at boosting your profile. But, how you go about that self-promotion will have an impact on how you’re perceived by others. I am a God Don’t be […]
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The Problem With Guest Bloggers
I bet you thought getting a guest blogging gig was easy – think again. Not everyone likes guest bloggers, especially the ones that think they can send any old thing, regardless of the niche of the blog sit concerned, and expect it to be welcomed with open arms. But that’s not to say all are […]
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Write Blog Posts People Want to Read
Hey, congratulations, your blog is up and running. It looks pretty slick and is easy to navigate my way round, but there’s something missing. Want to know what it is? Blog posts that I want to read. I want to know the kind of subjects I’ll be reading about, so stick to your niche and […]
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Generate More Leads and Gain More Customers
This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we thought you’d like to read it too. That is what every business owner wants, right? Customers are what keep your business afloat, so you constantly need to be out there drumming up new business. But what’s the best and most effective way […]
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How to Create a Winning Website
If your website is to work for you it must have: Clarity High quality, relevant images Great copy that’s scanable, informative and interesting Clear navigation Of course, it also needs to be optimised for the search engines (an on-going process), but that’s a whole different subject. For this post we want to concentrate on the […]
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Marketing and Advertising – Just How Different Are They?
This post first appeared on our sister blog, Freelance Copywriter’s Blog – but we wanted to share it with you too. If you think marketing and advertising are one and the same, there’s a pretty good chance your marketing efforts are being less than successful. If you cast your mind back to the bad old […]
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The Copywriting Review Process
Working with a copywriter is a collaborative process. The first stage of the relationship is to give them a detailed and clear copywriting brief so they know exactly what you’re after. Then, they will go away and put together a first draft. So what happens when that is emailed to you? Reviewing the work should […]
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How to Become a Copywriter
This post originally appeared on our other blog Freelance Copywriter’s Blog,but it proved such a hit we wanted to share it with you too. That is something I am asked regularly by people who have been bitten by the writing bug and want to embark on a career as a professional copywriter. There’s lots of […]
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Your URL is Important – Here’s Why
Did you put much thought into choosing your website’s URL? Is there any point in thinking too hard about it, or will any old thing do? Well, the idea behind your URL is to describe what a website or page contains. This helps both the reader and the search engines to work if it is […]
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Could You Be a Successful Blogger?
First off, anyone can blog. But you do need certain qualities to succeed at it. Although an ability to write is a bonus, it’s not the only thing you need. If you want to be a blogger with longevity you also need the following. 1. Determination Without doubt this is a top priority. If your […]
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