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Why is Your Business Unique?
Ever business is unique. Not necessarily in what it does, but in how it does it. That’s why it’s essential you stand up and shout about what makes you so different to your competitors – not literally though. So what is it that makes you one of a kind? Finding your uniqueness The best way […]
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The Length of Your Subject Line Matters
Yes, it’s official – size really does matter. In the world of email marketing, the length of your subject line is very important. It’s the first thing your recipients see, helping them decide whether to open your email or not. The usual rule is that it should be somewhere between 40-50 characters in length, but […]
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The Recipe for a Perfect Blog Post
Did you know the average number of blog posts being posted in 24 hours is a whopping 900,000 (source – thefuturebuzz.com)? So how on earth are you supposed to get yours to stand out? Wouldn’t it be great if there was a formula you could follow that would ensure you produced great blog posts every […]
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How to Measure Your Social Media Goals
Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down to how they can assess their return on investment. And without a clear-cut answer, they tend to steer clear. So how can you measure your […]
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How to Build Email Subscribers
One of the most effective sales tools your business can have is email marketing, but at the same time it can also be one of the quickest ways to ruin the reputation you’ve spend so long building. If you decide to buy in lists and send umpteen unsolicited emails out to people who have never […]
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What Makes a Marketing Campaign go Viral?
You know what it’s like, your boss calls you and the rest of the marketing team into his office and announces: “Right guys, big push this quarter, we’re going to create a viral video – any ideas?” While his enthusiasm starts to bubble over the rest of you sit in despair because you know that’s […]
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What Does a Copywriter Do?
OK, a slight departure from my usual posts, but I found this video I put together a few years ago and wanted to share it with you. Although my photo and website image are a wee bit out of date now (note to self – create new, up to date video soon), it gives […]
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What’s The Point of Twitter?
This blog first appeared on our sister blog, Freelance Copywriter’s Blog, but we felt it was so useful we wanted to share it with you here too. Despite the number of blog posts and articles you see about Twitter, I was flabbergasted to read a recent post on The Drum. Apparently 71% of companies are […]
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Working With a Copywriter
A lot of businesses will soldier on with their marketing by writing their own content. But there will come a time when you either don’t have the time to produce your own stuff, or you realise it just isn’t working for you. That’s when you need to call in an expert and find yourself a […]
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Is Social Media Right For You?
YES. I could leave it there, but that wouldn’t really convince you to take the plunge if you’re still hovering around the fringes of the social media world. One of the main arguments is the time factor (we covered what to tweet in our last post). It’s yet another thing you have to squeeze into […]
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