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Working With a Copywriter
A lot of businesses will soldier on with their marketing by writing their own content. But there will come a time when you either don’t have the time to produce your own stuff, or you realise it just isn’t working for you. That’s when you need to call in an expert and find yourself a […]
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Is Social Media Right For You?
YES. I could leave it there, but that wouldn’t really convince you to take the plunge if you’re still hovering around the fringes of the social media world. One of the main arguments is the time factor (we covered what to tweet in our last post). It’s yet another thing you have to squeeze into […]
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Using Twitter – What to Tweet?
One of the main barriers that prevents businesses using Twitter is not knowing what to say. There is still a common misconception out there that makes people think that tweeters only ever talk about what they had for lunch. OK, sometimes they do, but on the whole tweeters use the social media platform as a […]
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How Social Media Can Land You in Trouble
It’s a well known fact these days that employers use social media as a way of screening candidates. Your Facebook wall offers them a great insight into the type of person you really are, rather than the one you display in the interview. But that’s not the only way social media can land you in […]
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Why Jargon Should be Outlawed
Why oh why do so many companies feel the need to fill their marketing materials with jargon? Do they think it makes them appear clever? Perhaps they’re under the impression their clients want to be faced with unintelligible ramblings because then they’ll feel as though they’re dealing with experts? Well they’re wrong. Using jargon in […]
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How Online Shopping is Becoming Social
Have you noticed how social media has managed to become part of our every day lives? Because of many of us now own smart-phones we automatically sent tweets, update our Facebook statuses and log in on Foursquare wherever we go. In fact, it’s also beginning to have an impact on our shopping habits. We no […]
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How to Crack Email Marketing
Email marketing coupled with a home grown marketing list is one of the most cost effective forms of marketing available to any business. Within seconds your offer, news and information is nestling in inboxes around the world waiting to be opened and read. But how can you make sure you make the most of it? […]
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Copywriting for the Mobile Market
Towards the end of last year, Ofcom revealed that 27% of UK adults and 47% of teenagers owned a smartphone – a pretty strong message to all businesses that they can’t ignore mobile marketing any more. As more and more people are browsing the web for products and services it’s no longer acceptable to just […]
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The Power of ‘Why’
If you have small children you’ll be pretty fed up with the word ‘why’. Almost every sentence uttered by your child with feature it. Their insatiable appetite for knowledge makes them repeat it again and again, until you reach breaking point. But for a professional copywriter the word ‘why’ is one of the most important […]
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A Copywriter’s Guide to Time Management
Being an independent copywriter can be a lonely life. As you’re not part of a big agency you spend many hours alone thinking and writing. To some that might sound like the perfect working arrangement, but it does pose a few problems. Working alone demands discipline and vast quantities of self-motivation, so here are a […]
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