-
What to do When Your Copywriting Brief Changes
It happens a lot – you meet a customer, spend an hour or so with them taking a detailed brief, then you produce a proposal and quote outlining exactly what needs to be done (as agreed during your meeting), your customer is happy with it, says ‘yes’ and you get started. Then, just as you’re […]
Read more -
How to Write Great PPC Adverts
So, you’ve decided to run a Pay-Per-Click (PPC) campaign. PPC (Pay-Per-Click) Google ads are found above and to the right of your search results. Written with your keywords and key phrases in mind, they are highly targeted and are only seen by people searching for your product or service. As the name suggests, you only […]
Read more -
Why You Shouldn’t Fear Networking
Networking is an essential part of business life, but it is also one of those activities that you either love or hate. Walking into a room full of strangers and having to break into a group’s conversation can be one of the scariest things out, and if you’re like me, you’d probably rather swim with […]
Read more -
The Importance of Link Building
Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority – the more relevant links it has, the higher its authority is deemed to be and so the higher it will rank. Therefore every external link pointing your way acts as a […]
Read more -
Don’t Ever Mention Keyword Density
The term ‘keyword density’ shouldn’t even be part of your vocabulary. Harking back to the bad old days of search engine optimisation, it was believe that to rank highly for your chosen terms you had to repeat them as many times as possible. Surprise, surprise that just let to website upon website of incoherent ramblings […]
Read more -
Guest Blogging The Right Way
Writing guest blogs is a great way to get your writing (and name) out to a wider audience. So how do you pitch for guest slots? Let’s clear one thing up straight away – just because you send an idea or a post to a blogger and ask them to publish it, doesn’t mean they […]
Read more -
Hiring a Copywriter – How to Make Sure The Process Runs Smoothly
It doesn’t matter how good you are at your job, sooner or later you’ll end up drowning under a pile of paper. We’ve all been there; the bottom of your tray has been invisible for months, then, just as you are about to unearth it your boss dumps another load of work on you with […]
Read more -
Online Marketing Ideas
When marketing your business, you’re going to do a lot of writing. Regardless of whether you have the resources within your company to cope with this, or hire in a professional copywriter, one thing you’re going to need a lot of is ideas for your content. Ideas can come from anywhere at any time, so […]
Read more -
5 Must-haves of an Effective Website
Hands up if you’ve recently landed on a website only to be completely frustrated by it? Sites with poor navigation, horrendous images, awful flash and highly annoying auto-play videos are just some of the modern Internet user’s worst nightmares. The best sites tend to go for simplicity. They are easy on the eye, simple to […]
Read more -
Parting From Clients
This post originally appeared on our other blog Freelance Copywriter’s Blog, but we thought you may like to read it too. Working as a copywriter offers great variety and some really interesting projects to get your teeth into, but things don’t always run smoothly. Every now and then you’ll find yourself in a situation where […]
Read more