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Should You Automate Your Tweets?
To state the obvious, Twitter is a social networking platform – is it really possible to automate being social? Let’s face it being social is about conversation, spontaneity and reacting to the comments of others. To be able to do that you need to be present – so why do so many people think that […]
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Listen to Your Copywriter
You hired a copywriter because of at least one of these reasons: You wanted to work with an experienced sales writer You needed an expert in their field You don’t have the time to do it yourself You don’t have the skills needed to create effective copy You wanted to make sure your copy worked […]
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How Google+ Helps Small Businesses
Have you got to grips with Google+ yet? There are so many social media tools out there today, it’s hard to keep track of them all. Is it really necessary to use this one too? For many, Google+ is an enigma; it appears to be a hybrid of Twitter and Facebook, so how can you […]
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Is It Possible to Sell Through Social Media?
Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through social media holds many businesses back. They are under the impression that it’s full of people talking about what they had for lunch or what they’re up to […]
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Advertising on Facebook
The whole world is going Facebook crazy. Now with 1.01 billion active users its’ amazing anything gets done any more, especially when you read that 50% of active users log in every day. When do we find the time to fit in work? Although that might not be comforting reading for employers, it is for […]
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Set Targets and Achieve Your Goals
Warning: This post doesn’t follow the usual pattern of copywriting and marketing tips, but that doesn’t make it any less relevant to all you business people out there. Running a business (or marketing campaign for that matter) requires numerous qualities, but determination is probably the most important. Lots of people out there know where they […]
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Google Gets Personal With “Search Plus Your World”
This post originally appeared on our other blog, Freelance Copywriters Blog, but we also wanted to share it with you here. Google’s constantly changing its algorithms to keep us on our toes. But the latest change to its search results is probably the most drastic yet. “Search Plus Your World” will find content that has […]
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Getting More From Your White Papers
There are lots of companies out there who generate loads of white papers. These documents are used to outline a particular issue faced by their customers and how it can be resolved. The are a mix between a brochure that highlights the benefits of a product or service and an educational article, conveying technical information […]
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Copywriting That Makes People Buy
This post first appeared on or other blog, www.freelancecopywritersblog.com, but we wanted to share it with you here too. Copywriting Motivators What is a copywriting motivator? Well, before I answer that, think for a moment about what it is that makes you decide to buy something. First off, you’ll have a need (whether you’re conscience […]
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Client Meetings – How to Prepare Effectively
For some, facing a client to make a pitch or presentation is child’s play. For others it’s a fate worse than death. If you are one of the latter, how can you prepare effectively? The key to effective meetings Unfortunately, there is no magic pill that you can pop to make everything run smoothly. The […]
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