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Dealing With Imposter Syndrome
Very few of us are naturally confident when it comes to meeting new people. Add to that the pressure of it being a business meeting with a potential new contract in the balance, and most us would rather opt for root canal surgery. When it comes to marketing your own business, the responsibility for meetings […]
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How to Be a Guest Blogger
A big part of getting your name ‘out there’ to be seen as an expert in your field is blogging. Writing posts for your own blog, asking other bloggers to review your products, or submitting guest posts to other blogs are all great ways of building links and widening your audience. But successfully pitching to […]
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Selling Through Social Media
Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities. In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship, I looked at how your return through social media should be measured by the value of […]
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The Simple Answer to Search Engine Optimisation
SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex, take a lot of time and investment, but because of the unsolicited emails that most companies are bombarded with each day. Every company claims to […]
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How to Get Your Social Networking Right
There’s no getting away from the fact that social media and social networking are a great way to reach a global audience. But the thing you have to remember is that once you’ve put something out on the Internet, it’s there forever. That’s why it’s essential you get a strategy in place before you start. […]
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Effective Anchor Text
One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you’re using the most effective anchor text linking structure? For many people, that just involves using their keywords as their anchor text. […]
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Companies Continue to Misuse Twitter
After browsing through The Drum recently, I was absolutely astonished to come across this statistic: 71% of companies are still ignoring consumer complaints on Twitter I mean, come on, these are your customers. Just because they choose Twitter a their form of communication as opposed to a phone call, doesn’t make their complain any less […]
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Are B2B and B2C Copywriting the Same?
Yes. OK, that doesn’t make much of a blog post, so let me elaborate. As a copywriter, I write about all sorts of things – risk management, cosmetic surgery, recruitment, architectural rendering, cabling, sustainability…the list is endless. And when a client asks about my B2B (Business to Business) copywriting experience I have to smile. Why? […]
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Discover Your Blog Voice
What is the one thing that will make your blog stand out from all the rest (other than great content)? Your voice. How you put across your information, your style, personality and voice will all me major factors that attract people to your blog and encourage then to stay. You must make sure your voice […]
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How to Make Sure People Find Your Content
Content generation is vital if you want to boost your online presence. But how can you make sure people find your content? If it can’t be found people won’t read it, and if people don’t read it there won’t be a constant stream of traffic to your website. A bit of a problem. Well, this […]
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