-
The Power of a Guarantee
The one thing stopping a lot of people offering a guarantee is the though that, if they do, loads of people will use it as a way of getting their money back, which will cost a fortune. True, there may be one or two people that do that, but by offering a guarantee you will […]
Read more -
How to Get Your Content Shared Through Social Media
Social media is conversation. It’s a way for people to exchange ideas, discuss common ground and share interesting information. The idea behind it is simple: Generate great content People pick it up and share it with others You get more followers, fans and comments Sounds easy, doesn’t it? But if you’ve been using social media […]
Read more -
How to Create a Press Release That Gets Noticed
Once upon a time, after writing your press release, you’d send it out to a few local newspapers or magazines. The fate of it was then entirely in their hands. Today, you can send your press release out to numerous online services, re-post it on news websites, add it to your blog or use it […]
Read more -
Are You Valued?
As a copywriter a lot of my time is spent educating potential clients of the value of what I do. Many ‘get’ what a copywriter does and the value that they bring, but some simply come to me because they were told by a colleague they needed a copywriter without really understanding why, or the […]
Read more -
The Importance of Your Call to Action
Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to add one. For hours, they slave over their copy, analysing every word until it is as strong as possible only to forget the call to […]
Read more -
How to Handle Buying Objections
In an ideal world, when selling to your customers, the process would go something this this: You – This stereo is the latest thing onth market. It blows its competition out of the water. Every house in the UK will own one soon so make sure you’re the innovator in your street and buy yours […]
Read more -
Why Off Screen SEO is Important
Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website’s SEO, but there’s a lot more that also has to happen ‘behind the scenes’. What is off screen SEO? There are 3 main elements that […]
Read more -
The Cost of NOT Proofreading
This post first appeared on my other blog, freelancecopywritersblog.com, but I also wanted to share it with you here. It’s amazing where inspiration can strike for blog posts. This one came about after a visit to the opticians. I dread going mainly because I have a tendency to faint but on this occasion not only […]
Read more -
Google – Keeping up With the News
Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it’s search algorithms, not to be difficult, but to improve the quailty of its […]
Read more -
Testimonials That Pack a Punch
One of your most powerful marketing tools are testimonials. They show your credibility, level of service and boost that all important trust factor that’s needed to make someone buy from you. The problem it, usually, when you ask for a testimonial, you end up with a rather wishy-washy “thank you, we were happy with the […]
Read more