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The Simple Answer to Search Engine Optimisation
SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex, take a lot of time and investment, but because of the unsolicited emails that most companies are bombarded with each day. Every company claims to […]
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How to Get Your Social Networking Right
There’s no getting away from the fact that social media and social networking are a great way to reach a global audience. But the thing you have to remember is that once you’ve put something out on the Internet, it’s there forever. That’s why it’s essential you get a strategy in place before you start. […]
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Effective Anchor Text
One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you’re using the most effective anchor text linking structure? For many people, that just involves using their keywords as their anchor text. […]
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Companies Continue to Misuse Twitter
After browsing through The Drum recently, I was absolutely astonished to come across this statistic: 71% of companies are still ignoring consumer complaints on Twitter I mean, come on, these are your customers. Just because they choose Twitter a their form of communication as opposed to a phone call, doesn’t make their complain any less […]
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Are B2B and B2C Copywriting the Same?
Yes. OK, that doesn’t make much of a blog post, so let me elaborate. As a copywriter, I write about all sorts of things – risk management, cosmetic surgery, recruitment, architectural rendering, cabling, sustainability…the list is endless. And when a client asks about my B2B (Business to Business) copywriting experience I have to smile. Why? […]
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Discover Your Blog Voice
What is the one thing that will make your blog stand out from all the rest (other than great content)? Your voice. How you put across your information, your style, personality and voice will all me major factors that attract people to your blog and encourage then to stay. You must make sure your voice […]
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How to Make Sure People Find Your Content
Content generation is vital if you want to boost your online presence. But how can you make sure people find your content? If it can’t be found people won’t read it, and if people don’t read it there won’t be a constant stream of traffic to your website. A bit of a problem. Well, this […]
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The Power of a Guarantee
The one thing stopping a lot of people offering a guarantee is the though that, if they do, loads of people will use it as a way of getting their money back, which will cost a fortune. True, there may be one or two people that do that, but by offering a guarantee you will […]
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How to Get Your Content Shared Through Social Media
Social media is conversation. It’s a way for people to exchange ideas, discuss common ground and share interesting information. The idea behind it is simple: Generate great content People pick it up and share it with others You get more followers, fans and comments Sounds easy, doesn’t it? But if you’ve been using social media […]
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How to Create a Press Release That Gets Noticed
Once upon a time, after writing your press release, you’d send it out to a few local newspapers or magazines. The fate of it was then entirely in their hands. Today, you can send your press release out to numerous online services, re-post it on news websites, add it to your blog or use it […]
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