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Google – Keeping up With the News
Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it’s search algorithms, not to be difficult, but to improve the quailty of its […]
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Testimonials That Pack a Punch
One of your most powerful marketing tools are testimonials. They show your credibility, level of service and boost that all important trust factor that’s needed to make someone buy from you. The problem it, usually, when you ask for a testimonial, you end up with a rather wishy-washy “thank you, we were happy with the […]
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Becoming a Guest Blogger – Pitfalls to Avoid
Guest blogging for someone else is a great way to boost your exposure and that of your business. But how do you go about it? Well, here are a few tips how not to go about it. How not to be accepted as a guest blogger Falling at first base What follows is a list […]
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Blogging Mistakes Everyone Makes
Why should you blog? Well, it boosts your online exposure, positions you as an expert in your field and can drive traffic to your website as part of your search engine optimisation strategy. All you need is a blog, some ideas and a bit of time. It sounds easy, doesn’t it? The problem is there […]
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Writing Articles for a Human Audience
Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find you online. And that generally means a lot of blogging and article marketing. But because you are reliant on your SEO […]
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Should You Automate Social Media?
When using social media within your marketing strategy, should you automate it? That question usually divides opinion. There are those that think it’s fine to automate and schedule a stream of updates so they always have a presence on Twitter. But there are those that believe that social media should be social and an activity […]
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What is Your Website For?
If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to have a website, but that shouldn’t be the only reason for its existence. Your website must have a […]
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How to Cut Your Email Marketing Churn
When you employ email marketing as part of your overall marketing strategy, you are bound to experience some level of churn (the number of subscribers lost over a period of time). Your churn can come from a number of reasons: Unsubscribers who are bored of your emails Those who no longer require the information you […]
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Creating Better Page Titles
Search engine optimisation isn’t a great mystery. Yes, it will help you get found in the search results, but when it comes to copy on your website, the most important thing to remember is to write for your reader and not the search engines.Blogging is a great way to promote yourself and your business, but […]
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Being a Copywriter – Growing a Thick Skin
This post originally appeared on my other blog freelancecopywritersblog. For any of you considering entering the world of copywriting, it is something you have to read: If you’re thinking about becoming a copywriter, there’s one thing you must get – a very thick skin. Over the years mine has thickened to rival any Rhino – […]
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