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Are You Valued?
As a copywriter a lot of my time is spent educating potential clients of the value of what I do. Many ‘get’ what a copywriter does and the value that they bring, but some simply come to me because they were told by a colleague they needed a copywriter without really understanding why, or the […]
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The Importance of Your Call to Action
Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to add one. For hours, they slave over their copy, analysing every word until it is as strong as possible only to forget the call to […]
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How to Handle Buying Objections
In an ideal world, when selling to your customers, the process would go something this this: You – This stereo is the latest thing onth market. It blows its competition out of the water. Every house in the UK will own one soon so make sure you’re the innovator in your street and buy yours […]
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Why Off Screen SEO is Important
Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website’s SEO, but there’s a lot more that also has to happen ‘behind the scenes’. What is off screen SEO? There are 3 main elements that […]
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The Cost of NOT Proofreading
This post first appeared on my other blog, freelancecopywritersblog.com, but I also wanted to share it with you here. It’s amazing where inspiration can strike for blog posts. This one came about after a visit to the opticians. I dread going mainly because I have a tendency to faint but on this occasion not only […]
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Google – Keeping up With the News
Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it’s search algorithms, not to be difficult, but to improve the quailty of its […]
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Testimonials That Pack a Punch
One of your most powerful marketing tools are testimonials. They show your credibility, level of service and boost that all important trust factor that’s needed to make someone buy from you. The problem it, usually, when you ask for a testimonial, you end up with a rather wishy-washy “thank you, we were happy with the […]
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Becoming a Guest Blogger – Pitfalls to Avoid
Guest blogging for someone else is a great way to boost your exposure and that of your business. But how do you go about it? Well, here are a few tips how not to go about it. How not to be accepted as a guest blogger Falling at first base What follows is a list […]
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Blogging Mistakes Everyone Makes
Why should you blog? Well, it boosts your online exposure, positions you as an expert in your field and can drive traffic to your website as part of your search engine optimisation strategy. All you need is a blog, some ideas and a bit of time. It sounds easy, doesn’t it? The problem is there […]
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Writing Articles for a Human Audience
Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find you online. And that generally means a lot of blogging and article marketing. But because you are reliant on your SEO […]
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