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Taking the ‘We’ Out of Your Web Copy
Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of “we” and not enough “you”: We’ve been in business 20 years We won the Award for best customer service We made awesome chairs Who cares? Certainly not your […]
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How to Link Build Well
When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine […]
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What is Social Media’s ROI?
There are a lot of companies out there now using social media. But there are also a lot of companies who are still resisting it. The main reason is it’s perceived lack of Return on Investment (ROI), with the boss forcefully announcing that if you can prove its ROI he’ll think about it. But there […]
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Guest Blogging – How to Get Asked Back
Writing guest blogs is a great way to boost your online exposure. But you must never get so wrapped in your own self promotion that you lose sight of the blog you’re writing for. Being allowed to guest once is great, but it’s even better to be invited back again. So here are my 6 […]
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How to Find Followers on Twitter
For many people, when they start to dabble in Twitter, there’s one question that springs to mind – how do you find people to follow? If you’re just searching for friends and colleagues, you’ll probably run out of people fairly quickly, so how do you find interesting tweeters? Well, I’ve been a tweeter since 2008 […]
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Maximising Your Newsletter Marketing
Newsletter marketing is a great way to promote your business and add value to your customers – fact. But what happens once you’ve hit send? Is your carefully crafted copy forgotten about? Did you know you could use your newsletters to help give your Search Engine Optimisation (SEO) a boost? Newsletters and SEO Surely, my […]
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Relationship Selling is More Powerful than Traditional Cold Calling
Do you remember the days when marketing your business involved taking out an ad in a magazine or local paper. It was great wasn’t it? Your little box snuggled up against all your competitors’ little boxes. Then of course there was the humble mail shot, not to mention the dreaded cold calling. You’d spend hours […]
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How To Get Your Emails Opened
Is email marketing part of your marketing strategy? If so, I bet you’ve pondered long and hard about how to get your emails opened. Much of the problem you face is that, ultimately, the success of your email is determined by the type of day the recipient is having. So, it’s not surprising it can […]
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Why Keyword Research is The First Thing You Should Do
What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one is easy to answer – your keyword research should always come first. Researching your keywords (not guessing) is vital if you are going to get the most out of your web presence. The words you […]
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Connecting Through Online Marketing
Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results won’t happen over night. To make it work you need patience and perseverance. As […]
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