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Social Media – Who’s Got Time For That?
‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when people are asked why they’re not using social media as part of their marketing strategy. But those that have taken the time to understand the mechanics of social […]
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How to Become a Blogger
Blogging is a great way to get your name ‘out there’ and share your knowledge with the world. Plus, it’s a great tool to have as part of your search engine optimisation strategy because it will help you build back links to your website. But you already know that because you’ve already set up your […]
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Taking the ‘We’ Out of Your Web Copy
Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of “we” and not enough “you”: We’ve been in business 20 years We won the Award for best customer service We made awesome chairs Who cares? Certainly not your […]
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How to Link Build Well
When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine […]
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What is Social Media’s ROI?
There are a lot of companies out there now using social media. But there are also a lot of companies who are still resisting it. The main reason is it’s perceived lack of Return on Investment (ROI), with the boss forcefully announcing that if you can prove its ROI he’ll think about it. But there […]
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Guest Blogging – How to Get Asked Back
Writing guest blogs is a great way to boost your online exposure. But you must never get so wrapped in your own self promotion that you lose sight of the blog you’re writing for. Being allowed to guest once is great, but it’s even better to be invited back again. So here are my 6 […]
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How to Find Followers on Twitter
For many people, when they start to dabble in Twitter, there’s one question that springs to mind – how do you find people to follow? If you’re just searching for friends and colleagues, you’ll probably run out of people fairly quickly, so how do you find interesting tweeters? Well, I’ve been a tweeter since 2008 […]
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Maximising Your Newsletter Marketing
Newsletter marketing is a great way to promote your business and add value to your customers – fact. But what happens once you’ve hit send? Is your carefully crafted copy forgotten about? Did you know you could use your newsletters to help give your Search Engine Optimisation (SEO) a boost? Newsletters and SEO Surely, my […]
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Relationship Selling is More Powerful than Traditional Cold Calling
Do you remember the days when marketing your business involved taking out an ad in a magazine or local paper. It was great wasn’t it? Your little box snuggled up against all your competitors’ little boxes. Then of course there was the humble mail shot, not to mention the dreaded cold calling. You’d spend hours […]
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How To Get Your Emails Opened
Is email marketing part of your marketing strategy? If so, I bet you’ve pondered long and hard about how to get your emails opened. Much of the problem you face is that, ultimately, the success of your email is determined by the type of day the recipient is having. So, it’s not surprising it can […]
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