-
How Old is Your Email Marketing List?
Regular communication with your customers is a great way to keep them informed and to keep your name firmly etched in their minds. One of the most effective ways of doing this is through email marketing. New subscribers will eagerly await your first email to land in their inbox. They will probably continue to […]
Read more -
Copywriting–Conveying Trust
In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on to explain how this can be achieved, […]
Read more -
Read All About Us
As a website copywriter, I have been know to harp on about your website copy should address the needs of your reader. What do I mean? Basically, your content must focus on the benefits of your product/service to the reader rather than focusing on your company and its accomplishments. That may sound easy but […]
Read more -
Content and Social Media
Just about any copywriter you meet would have, at one time or another, uttered the words – content is king So you know how important content is and you understand the importance of social media in today’s marketing strategies but do you know how to use them to optimal effect? Content and social media – […]
Read more -
The Copywriter’s Green Cross Code
STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one […]
Read more -
How to Blog Eternal
Are you a serial blogger? You know, the type of person who churns out a post, forgets about it and then churns out the next. The content you produce for your blog is very valuable so you must make the most of it. Unlike other forms of communication, a blog post won’t disappear or […]
Read more -
Marketing With Google Local
Does this look familiar? This is the Google 10 box that appears at the top of your search results. It shows 10 local businesses that relate directly to your search term (so in this case it is builders). Ever wondered how companies get listed here? Or haven’t you given it much thought because […]
Read more -
Become a Blogging Expert
Are you looking for some blogging advice? Be yourself. The mistake many people make when starting their blog is they try and emulate their blogging heroes. There’s nothing wrong with turning to them for inspiration but your blog should be a reflection of you and not a poor imitation of one of the blogging […]
Read more -
Using YouTube for Keyword Research
Sally Ormond, freelance copywriter, comments on Kieron Hughes’ post “Using YouTube as a keyword research tool for SEO” that appeared on SEOMOZ.org When talking keyword research, most people think about what they’re selling (products and services) and probably their geographical location. For many people, the primary tool used is the Google Adwords Keyword Tool. […]
Read more -
Does My Business Need a Website?
Despite living in a virtual age there are still many businesses out there resisting the urge to have a website. Some of the common arguments about not buying into virtual real estate are: It wouldn’t suit our customer base We get enough customers without having an expensive website I don’t understand all that computer […]
Read more