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Blogging–Optimising Your Posts
Blogging is an excellent way to boost your business’s online presence. Yes it takes time but, believe me, it really does work. I’m a copywriter and have been blogging for several years now and it has really helped be cement my position within the Google rankings. Blogging means you are constantly putting fresh content […]
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Video Marketing on Your Website
The first thing your website has to do is engage your reader. Granted, the design of your site and its copywriting will go a long way to persuade your reader that you are the company for them. But how about getting a bit more personal? Be visual with video More and more companies are using […]
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Content Marketing–How to Make a Splash
What is content marketing? It’s all about building your reputation as an expert online. That doesn’t mean posting loads of mediocre articles and blogs in the vain hope that someone will read them. Content marketing is about providing quality, informative and interesting information that will add value to your readers. The 3 elements of content […]
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Making Yourself Heard by Blogging
The power of a blog is a wonderful thing. It gives you the opportunity to get your personal view of things out there in the open where others can read them. You can share tips and advice. Engage your worldwide audience and share your knowledge to position yourself as an expert in your field. You […]
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Getting The Most From Your Copywriter
How to brief effectively The beginning of your relationship with your chosen copywriter is vital. You’ve done your research; you’ve asked the right questions and you’ve found the perfect writer to help you with your project. So what’s next? Your copywriting need could be anything from website copy or brochure content to newsletter content […]
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Effective Press Releases
What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s not paid for, your press release has to be top notch […]
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Google Instant Preview
The SEO Low Down Google is constantly changing. It loves to keep internet marketers on their toes by changing the goal posts every so often. One of the most recent changes that you’re bound to have noticed is the introduction of Google Instant Preview. Now, when you enter a search term in the Google search […]
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How To Write Great Email Marketing Copy
Email marketing is an excellent way to your message out to potentially thousands of people instantly and relatively cheaply. But if you don’t do it right your emails will simply be deleted and remain unopened. So successful email marketing doesn’t start when you begin to compose your email copy, it starts when you begin […]
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Building Your Email Marketing List
Your list is one of the most vital parts of your email marketing campaign.It doesn’t matter how great your offer or sales message is, if you don’t send it to the right people, it won’t work. The quick option is to buy in a list but how can you be sure it is the […]
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Become a Better Blogger
Why do you want to blog? That’s the first question you need to ask yourself. You’ve probably read quite a few, seen people become established experts and gather loads of loyal readers. In fact it’s probably the content of your favourite blogs that has inspired you to become a blogger. So how can you […]
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