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How to Make Your Website Convert
Is your website converting? There are loads of websites out there that look great, have loads of content and, sometimes, rank quite well. But they are missing one thing – they aren’t converting. This is a conversation I tend to have with people far too regularly. It goes a bit like this: Client: “My […]
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Making The Most of Local Search Marketing
The days on the Yellow Pages and Business Pages are fast diminishing. More people today turn to the search engines to find local service providers and products. Therefore getting to grips with local search has never been so important. How geared up it your website and online marketing activities up for local searches? The […]
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Online Marketing–Mistakes That Could Damage Your Business
Online marketing – love it or hate it, if you’re a business owner you have to get to grips with it. As the vast majority of the population use the internet to search for products and services these days, if you you don’t have an online presence you will be missing out on a […]
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What Should Your Email Marketing Frequency Be?
If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a new and effective way of keeping in touch with your customers quickly and relatively cheaply. You can use the emails to give great information, keep […]
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SEO–7 Things You Should Know
Search engine optimisation – love it or hate it, it’s here to stay so you’d better get to grips with it. Before you ask, no I wouldn’t call myself an SEO expert. So why am I writing this post about it? Well, I am a pretty good SEO Copywriter – what makes me so […]
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The Power of Your FAQ Page
The FAQ page is a must for most websites. To give your customers all the information they need about your company, products and services would be impossible without one. Can you imagine how long each page would be if you were to cover every possible question that your customers had? That’s why the humble FAQ […]
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Make Your Business Card Stand Out
Can a copywriter really help you with business card creation? You bet they can. The humble business card is often seen just as a way of leaving your contact details with someone and therefore they rarely fulfil their potential. In reality the business card should be seen as a mini marketing tool. Just as […]
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SEO Copywriting–Does Word Count Matter?
As an SEO copywriter I hate word count. It’s counterproductive and here’s why. Over the years I have worked on many SEO copywriting projects – some direct with businesses others for SEO web designers and companies. Most clients realise I know quite a lot about SEO copywriting and in particular how it works. Many […]
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Can You Find Customers Through Social Media?
Whether you’ve fallen in love with social media or you’re still being a wall-flower not quite confident enough to dive in and give it a go, it really is a great way to market your business. As more companies begin to get their head round it they are starting to embrace Twitter, Facebook, Google […]
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Using Local SEO Copy on Your Website
If you are a business owner looking to get into online marketing and, in particular, search engine optimisation, don’t forget to think local. More and more people are searching for local companies through the search engines so it’s never been more important to ensure you have a strong local SEO presence on the web. […]
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