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SEO Copywriting is a Long Game
Remember Wimbledon last year and that epic match between Mahut and Isner? It lasted an incredible 11 hours and 5 minutes in total with Isner eventually winning 6-4 3-6 6-7 7-6 70-68! You’re probably wondering what Wimbledon, and that match in particular, has to do with SEO copywriting. Well hang in there and I’ll […]
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How to Be an Effective Blogger
As a freelance copywriter, I have used blogging as a way of promoting my business, my knowledge and to help other people out there who need a bit of help when it comes to copywriting, marketing and general social media issues. But if you are coming to blogging without any experience the whole concept […]
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How to Reduce Your Bounce Rate
Online marketers are obsessed about search engine optimisation. There’s nothing wrong with that, after all they wouldn’t get anywhere without keywords, backlinks and a decent website structure. But by spending every waking hour worrying about them you could be missing the bigger picture. Google analytics is vital if you want to know what’s going on […]
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Be Visible Online
Every business that uses the internet wants to get found. So how do you do it? Search engine optimisation is obviously a big part of online visibility one aspect of which is building back links. What’s a back link? The best way to get people to find your website is to have loads […]
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Tweeting for Business
Do you use Twitter for business yet? Twitter appears to be one of those things you either love or hate – or you just don’t ‘get’’. But if you are still sitting on the fence, undecided whether it’s right for you or not, this post is for you. Twitter isn’t complicated – it is probably […]
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Effective Case Studies
The humble case study can be like the AK47 of your marketing armoury. What better way to boost your company’s profile while showing your customers a real-life example of exactly what your products can do for them. The most powerful case studies are those that combine an interview with your customer. using quotes from […]
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Copywriting–Quantity or Quality?
If you are an avid reader of marketing blogs you’re bound to have come across the old saying ‘content is king’. Internet marketers across the globe have been telling us that if you want more organic traffic to our websites we need to generate more content—but not any old content, targeted content containing relevant […]
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What is Keyword Research?
As an online marketer, it is vital you get your head around the various concepts of search engine optimisation. This is the most effective, long term solution to achieving great Google rankings. It’s also probably one of the most cost effective. But many companies are still opting for PPC campaigns instead. Although they can […]
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How Effective is Your Social Media Marketing?
Loads of companies are now using social media – applications like Twitter, LinkedIn, Facebook and blogs are transforming the way they interact with their market. Are you using social media? Are you monitoring its effectiveness? I’m guessing you answered yes to the first question and went quiet, or whispered no to the second. Blindly […]
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SEO Copywriting–It’s All About Your Reader
On the one hand you have your reader, on the other the search engine spiders. So who do you concentrate on? All too often, the copy on most websites seems to place the importance on the spiders—big mistake. Their copy is crammed with their keywords because the businesses are fixated on getting to the […]
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