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What Pages Should My Website Have? Part 2
In my last post we looked at the Home Page and About Us page. Now it’s the turn of the Products/Service page and FAQs. Products and services 1. A company selling products Quite often when you look at a website, the product pages are full of images showing you what you can buy with […]
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What Pages Should My Website Have? Part 1
When creating your website you have to consider several things – your design, its functionality, your message etc. Your unique selling point and the products and services you offer are going to be very individual. But one thing that is fairly standard is the important basic range of website pages. Every page will have […]
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Copywriting Isn’t Fiction – Fact
Many people believe that writing is just writing. It doesn’t matter what it’s for, it is basically the same animal. It can range from fiction, sales writing, promotional writing, poetry… But if you treat every form the same you’ll come unstuck. Your writing style must be adjusted according to its format and desired effect. For […]
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Social Media – It’s a Hold Up
Social media marketing is something that every business should be doing no matter what its size. It is a way to promote your business online to an unlimited market place. Social media isn’t just about PR, it can also be used to montior your brand, what people are saying abou you and your customer service. […]
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Copywriting to Enhance Your Website
You’ve heard the saying “don’t judge a book by its cover”, well I hate to say it but people do. Not only that, but they’ll also judge you and your company by your written content whether in emails, on your website, blog, articles or brochures. Going back to your school days, wasn’t it always the […]
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Urgh! Keyword Density
Before we get going I just want to make one thing clear – the term ‘keyword density’ should be confined to the rubbish bin. There, I’ve said it. It is often used by ‘SEO experts’ who claim to understand the ins and outs of Google’s algorithms – well if that were true, they’d know that […]
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How to Create a Successful Direct Mail Letter
Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer will also have a big impact on your success rate but the characteristics I will be talking about are those that make the letter powerful, engaging – a […]
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How To Direct Mail
Direct mail has always been a very effective marketing tool – but only if you get it right. It won’t have a place in every business, especially with the advances in online marketing. But it is still very much alive and well. If you dabble in direct mail and want your campaigns to […]
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Spot The Difference – On Line & Off Line Copywriting
Is there really a difference between producing copy for on and offline purposes? Well, let’s think about that for a moment. What’s the most important thing to focus on when producing sales copy? Your reader. Once you know who you are writing for, what do you have to remember? To sell the benefits of the […]
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Should Your Copywriting Be Clever?
Clever copywriting as opposed to what? Well, a while back I was asked to take part in an online Q&A session with The Guardian about copywriting as a career. During this discussion the question was asked whether copywriting should be clean or clever. Clean copywriting is all about producing very tight, concise and compelling […]
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