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What’s The Point of Copywriting?
There definitely is one – an enormous one. To give you a clue, it is something you should be thinking about even before you pick up your pen or strike a key on your keyboard. Have you worked out what it is yet? Purpose Everything you write must have a purpose. If it doesn’t, what’s […]
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How Does Copywriting Start?
If you are scratching your head trying to come up with the answer to that question, I can confirm it is not… “Once upon a time…” (Just in case you were wondering) Copywriting is sales and marketing writing. It is designed to persuade the reader to buy a product or service. But when I […]
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Sales Letters – Getting Your Reader to Focus
OK you men out there – we know what’s on your mind. Don’t try to deny it, I read somewhere that you think about sex every six seconds so it must be true. The problem with that is, as a copywriter, it causes a bit of a problem. No matter what I write, there’s […]
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Website Copywriting 101
As a website copywriter I know how difficult it can be to create text that is appealing, interesting and that converts readers into customers. So if you insist on going it alone and writing your own web copy, I can sympathise with you. But sadly, when companies do write their own copy they start […]
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Use Press Releases For Free Publicity
The humble press release is one of the most effective ways of promoting your business online. Being online it will hang around in cyberspace for a long time. So if you’ve written it including your keywords it could potentially send targeted traffic to your website for eternity – or at least for as long […]
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The Reason Why People Blog
Does it seem like everyone else is blogging except for you? There’s an exclusive club out there and you’re not part of it. So what is blogging all about anyway and why are so many people doing it? What on earth do they have to write about? What on earth would you write about? Does […]
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The Story of Copywriting
How many times have you opened a new Word document ready to start writing only to end up staring at a blank screen for hours on end? Starting a piece of copywriting is always the hardest bit. What sort of opening should you go for? What direction should it take? Even if you get off […]
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Copywriting – Myth or Fact?
Hands up if you know, without a doubt, what a copywriter does. You do? Congratulations, you are one of the few. When some people ask what I do and I tell them I’m a copywriter, the normally say ‘Oh, really?’ nodding until they have to give in to their curiosity and ask ‘what’s one of […]
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Why Me and Website Copy Doesn’t Mix
Before you all start scrolling down to add a comment telling me the title of this post is grammatically incorrect – I know, it’s meant to be. I want to talk about a common mistake in website copywriting, but first a short illustration. It is the school summer holidays so I am trying to juggle […]
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Copywriting – Tell or Sell?
Should a copywriter tell? Let’s think about that for a second. A copywriter’s job is to sell products for their clients through the written word. Instructions for a project will probably include phrases like ‘tell everyone about our product’, ‘tell them how amazing it is’. But telling is for journalists and teachers. Copywriting is about […]
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