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How a Copywriter Will Save You Time
Time is the most precious commodity in society. It’s the one thing we all wished we had more of. So what if told you there was a way that I could provide you with more of it? How great would that be? Well, if you read on, you’ll discover how that is possible. Picture this […]
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Make Your Copywriting Persuasive
Does your marketing pack a punch? If not, it’s not working. The effectiveness of your marketing strategy and materials depends on your persuasive copy. Pretend for a moment you have a high street store. You use your shop window display to draw customers in. Once inside your highly trained army of professional sales guys are […]
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Copywriter – Tapping Into Your Customers’ Emotions
After months of R & D you’re ready to launch a new product. You know your target market and you think you know what they want so you’re ready to start creating your marketing materials. You are now sat in front of your PC. The screen is blank and your mind is blanker – HELP! […]
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Copywriting Language
Remember this guy? Our old English teachers may have taught us a lot at school, but for many the ghost of English lessons past has curbed their ability to write compelling and powerful copy. Why? Usually it’s because as soon as their writing starts to flow, a little voice mutters in their heads. It’s the […]
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How To Think Like a Copywriter
Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals of your project. If you know where you need to end up, it will be a lot easier to get there. […]
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Your Sales Letter – Where Do You Start?
As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be quite complex to write. But the work begins long before you actually put pen to paper or finger to keyboard. In fact this is true for just about […]
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The Copywriter’s Magic Words
Welcome to the copywriter’s laboratory. This is where perfectly chosen words are put together in a magical formula that will have your readers spellbound and ready to buy. In just a few moments I will show you a few of the words that I as a copywriter use to persuade my readers to buy my […]
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5 Benefits of Article Marketing
Writing articles is a great way to promote your business and to position yourself as an expert in your field. But it does take time which puts off many people. But what would you rather do? Spend loads of money on ineffective advertising or spend a bit of time putting together some articles which will […]
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Why DIY Copywriting Doesn’t Always Work
copywriting Everyone is feeling the pinch right now, but there are some things that really shouldn’t be cut back on – especially if you are running a business. In particular, I’m thinking about copywriting. You are in business to sell, right? And the most powerful tool in your sales armoury is marketing. Marketing […]
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Copywriting That Benefits You
What do the Spice Girls and copywriting have on common? Not an awful lot other than the girls know how to: “Tell ‘em what they want, what they really, really want.” Where as most of the sales writing produced doesn’t. If you’ve tried to save money and produce your own marketing copy I can guess […]
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