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How Copywriters Build Rapport
Can you write in such a way as to create an emotional bond with your reader? Now there’s a question for you. You can probably guess that I am going to say “yes you can” otherwise this will be one of the shortest blog posts in history! Building rapport with your customers is something that […]
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How Asking Questions Strengthens Your Copywriting
How does asking questions strengthen your copywriting? Humans are naturally curious creatures. From an early age we learn to questions – why? If you have children you’ll know what I’m talking about! If you were in a sales position with your customer physically in front of you, it would be easy to keep their attention. […]
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Article Marketing – Getting Organised
Writing a diary for yourself is one thing – the only audience is you (unless someone takes a sneaky look at your inner most thoughts) so the process of writing is fairly straight forward. But writing for other people is a different ball game. You have to make your opinions and views entertaining and interesting […]
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Focusing Your Copywriting
Ask any copywriter what one of the most important aspects of their job is and they’ll probably mention focusing on your reader. It is the reader you have to convince that the product you are writing about is the one they have been waiting for. Understanding them is vital if your writing is going to […]
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What You Have To Do To Make Article Marketing Work
Article marketing is an excellent way to promote your business and elevate yourself to expert status within your field. With that comes trust and increased sales – but it doesn’t happen over night. As it is one of the cheapest ways to market yourself, it seems mad that so many businesses shy away from it. […]
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Keep Copywriting A Jargon-free Zone
Before I get going let me get something off my chest… KEEP YOUR COPYWRITING SIMPLE! That’s better. If there’s one thing I hate to see it is web copy, or any kind of sales copy for that matter, that is littered with jargon. Why??? Sales writing must be accessible to everyone who reads it so […]
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Planning Your Sales Letter
Being a copywriter my work has to inspire, entertain and inform my readers. It has to help them make the right buying decision, which, of course, means coming to the conclusion that that product or service I happen to be writing aboutis the one they want. But there is a saying coined by yours truly […]
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Website Copywriting – How To Get People To Order
It doesn’t really matter how many people see or read your website, if it doesn’t inspire or compel them to buy it’s no good. I’m sure you’ve experienced landing on a sales page just to think “interesting…” and then moved on to something else. ‘Interesting’ doesn’t get you sales. Your website copy and your approach […]
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How To Make Your Adverts Persuasive
You may have spent hours putting together a pretty advert which is very informative. Great – I’m sure you’re very pleased with it, which you should be assuming you weren’t hoping to make any money from it. But I have a feeling the main reason for going to all that trouble was to make […]
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How Article Writing Will Boost Your Profits
The writing of articles and article marketing is one of the best and fastest ways to market your business. As a copywriter it is something I have been doing for sometime to great effect. Don’t believe me? OK then, I’ll prove it. I have put together 7 ways you can benefit from articles. Are you […]
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