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Copywriting’s 8 Psychological Triggers
All freelance copywriters understand what is required to get their readers to do what they want. It isn’t some dark mystical secret but rather the skill of getting inside their heads to understand what makes them tick. Psychology is a big part of the copywriting process. The real key to effective copywriting is understanding how […]
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Website Copywriting – 8 Ways to Make Your Copy Great
The world is becoming more and more virtual every day. As a website copywriter it is my job to help you to create an engaging website that’s interesting, relevant and converts visitors into customers – no pressure then! You might think your website already satisfies these criteria, but it is worth reading on just […]
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Freelance Copywriter’s Armoury – Call To Action
Ask any freelance copywriter what is one of the most essential elements in their marketing armoury, they’ll say your call to action. Your call to action is undoubtedly one of the most powerful parts of your copywriting. Let’s assume your copy has been compelling enough to keep your reader engrossed to the very end, […]
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Do You Know The 10 Must Have Words For Website Copywriting?
The copywriting on your website is the one thing that will make it work. “You would say that, you’re a freelance copywriter!” Yes I am, but that’s not the reason for saying it. You see flashy graphics and animations might look pretty but it is the copywriting that will convey your sales message to your […]
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Why It’s Important To Survey Your Market
You would think it is common sense to survey your customers now and again wouldn’t you. So why do so many businesses fail to do it? There is only one way you’ll find out whether your products and services provide what your customers need and expect – by asking them. Customer research is vital to […]
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What Makes People Buy?
One of the hardest parts of my job as a freelance copywriter is working out exactly what to say to make someone buy. Everyone is different, every product is different. Wouldn’t it be great if you inherently knew exactly what to say to make someone buy from you? Well, that is pretty much what I […]
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How To Create Profitable Adverts
Advertising is one of those marmite things – some people love it (especially kids around Christmas) and some people hate it (especially parents around Christmas). But they are what make the business world go round. A lot of people think writing adverts is really easy – toss a few graphics and images together, add a […]
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Revitalise Tired Website Copywriting
After a while your website copywriting is going to become tired or out of date. Its pulling power will lessen resulting, potentially, in a drop in sales. If this happens it’s because your readers have become bored of the same old message. They’re ready for something fresh that will make them sit up and […]
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20 Website Copywriting Sins
Considering the size of the internet these days, there are a vast number of websites out there which adds up to oodles of content. You can find practically anything online these days. Some of the content you come across is informative, funny, thought-provoking, persuasive, interesting…and some of it quite frankly is pants. Funny how it […]
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Copywriting Secrets – How To Make People Buy
Is it true? Can a copywriting really make someone want to buy something? I mean it’s not as if they were fitted at birth with a button that, once pressed, will make the reading public open their wallets and buy, buy, buy. That’s rather a shame actually because then my job as a freelance copywriter […]
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