After spending more than a decade writing content for clients worldwide and mentoring aspiring copywriters, I am often asked why I haven’t written a book.
It’s true that I have a lot of experience and could talk about various aspects of content creation for hours. However, many people have already written about it. If you do a quick Google search, you will find numerous books on copywriting.
Some are fantastic and written by great authors like Ogilvy and Andy Maslen. Others are not so great and repeat what’s already been said.
So, I ask myself what unique perspective I can bring to this crowded space.
To teach or to do?
While earning extra money is tempting, I don’t think it’s worth damaging the environment or adding to the clutter on the internet. I prefer to focus on what’s right for me and my clients. Helping my clients succeed with my content brings me greater satisfaction than pursuing additional income streams.
The principles of writing compelling copy have remained the same over time, even though how it’s delivered has changed. Why reinvent the wheel when the core principles of writing persuasive copy remain unchanged?
Some people may argue that writing a book is the ultimate form of self-promotion, as it highlights your expertise in your field.
While that may be true, I believe that my work should speak for itself.
Although many people have a book in them, not everyone can write compelling content that aligns with a brand’s values and personality. It takes skill to choose the right words to inspire readers to act and turn boring topics into interesting reads.
Therefore, I have decided not to write a book on copywriting.
Sally Ormond is a copywriter, first and foremost. Check out her copywriting portfolio to see what she has done for her clients. If you need the same expert help, call her on +44 (0)1449 799605.