• How Creative is Your Copywriting?

      If your content isn’t creative, it’s not worth bothering with. How can you make it creative? I hear you ask. The answer is simple: write it the old-fashioned way—without the aid of AI. The ‘Godfather of AI’, Geoffrey Hinton, may well have won the Nobel Prize in Physics, but even he is said to […]

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  • Don’t Let Your Subject Matter Experts Write Your Content

    It’s time to revisit the old copywriter vs subject matter experts conundrum once again. Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function. They are the unsung heroes and heroines who have dedicated their lives to understanding concepts that most of us find difficult to grasp. It […]

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  • Why Your Marketing Content Needs Subheadings

      Marketing content is the fuel that drives the Internet. As you know, reading from a screen is difficult compared to printed text. That’s not to say that your intellect suddenly falls several points when faced with a computer screen, but that reading from a back-lit screen is tiring on your eyes, which leads to […]

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  • Why a S**t Hot Grammarian Makes the Worst Copywriter

    A great copywriter must be a s**t hot grammarian. Absolutely, 100%, no. You see, the art of copywriting isn’t about grammar. No, come on, hear me out. If you put the importance of grammar ahead of everything else, you will ruin any chances of engaging with your audience and creating an emotional connection. Grammar is […]

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  • Why Long Copy Out Clicks Short Copy

    Writing about long copy is alien to me because I have a short attention span. Therefore, I prefer short copy over long.  But Google disagrees with me, hence writing this post. Generally, I’ll read posts that are short and concise. However, I am very aware that not everyone thinks like me. According to nectafy.com: Bloggers […]

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  • Corporate Copywriters – Like Strawberries and Cream.

        Corporate copywriters are a must. Corporates need content; therefore, they need copywriters – FACT. We’re not just talking about the words on your website. There’s also: Brochures Emails Internal communications White papers Reports Articles and blogs Scripts Case studies It’s an uphill struggle. To keep up with this demand, you have two choices. […]

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  • The Secret to S*** Hot Copywriting

    Compelling copywriting is a mystical beast that only the brave can conquer. Sound farfetched? OK, maybe, just a little, but you must be brave to pull it off. By day I am a professional copywriter, but by night (or afternoon), I am an avid reader. I am a sucker for a psychological thriller, but I […]

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  • Editing Content Will Give it Extra Oomph

    editing content editing content Here’s one from the archives. Understanding how editing your content will improve your writing is essential, so it doesn’t hurt reiterating a few points.  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it […]

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  • Why Copywriters Are Really Just Annoying Kids At Heart

    Copywriting and the Power of Why why   When copywriting, the power of why is a wonderful thing. This is an article I wrote a few years ago about this very subject. I think it deserves another airing.  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. […]

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  • How to Make Your Copywriting Project Smooth Sailing

    copywriting project   You’re overworked and underpaid – aren’t we all? Just as you thought you were about to see the bottom of your in-tray for the first time in months, your boss dumps another load of work on you. As he walks away, he mutters… ‘Oh, by the way, we need the annual report […]

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