Corporate copywriters are a must. Corporates need content; therefore, they need copywriters – FACT.
We’re not just talking about the words on your website. There’s also:
- Brochures
- Emails
- Internal communications
- White papers
- Reports
- Articles and blogs
- Scripts
- Case studies
It’s an uphill struggle.
To keep up with this demand, you have two choices. Either palm tasks off on your already overworked staff that don’t necessarily have copywriting experience, leaving them desperately trying to keep their heads above water, churning out substandard content because they don’t have the specific skills or time needed.
Alternatively, you can find yourself a talented freelance copywriter to act as a virtual team member and be on hand to provide content as and when needed.
Keeping corporate copywriters on hand
Content production takes time, but having a virtual copywriter on your team goes far beyond timesaving.
Corporate copywriters spend years honing their craft. Because they are external to your business, they can empathise with your customers (and stakeholders) and speak in their language.
How?
They haven’t been indoctrinated in your organisation’s ways (and jargon-filled chatter), so they can clearly explain concepts in plain English.
And if you think this innate ability will be lost after working with you for a while, it won’t. Their varied workload means they are constantly identifying new ideas from other industries that could be used to refresh your content.
How to make a virtual relationship work
Sounds great.
Having your own professional writer to hand will make your life much easier. But how does it work in practice?
Fixed fee or retainer?
Professional corporate copywriters usually work for fixed fees that are project-specific.
Although all costs are set out up front, working this way inevitably causes delays and work because new quotes must be created for every project.
That’s why, for ongoing work, it makes more sense to hire them on a retainer basis or pay them for the hours or days they work each month (whichever’s easiest for your paperwork).
The benefit is that you have a very flexible and responsive staff member without providing a desk, holiday pay, or sick pay – perfect.
You’ll get fresh, engaging content, new ideas, and delighted customers and stakeholders.
Plus, because the average spend for copywriting is far below your procurement threshold, you can usually get an arrangement like this without asking the copywriter to jump through the usual red tape hoops.
Isn’t it time you investigated hiring a copywriter for your team?
Sally Ormond is a professional copywriter who works with a global corporate client base. Get in touch for an off-the-record chat about how she can work with you.