Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer.
Why?
Because great content marketers also know how to measure the effectiveness of their writing and how to tweak what they put out to improve its impact.
It’s a tall order to create a regular stream of content that your readers love and want to share, so I was pleased to stumble across this infographic by Curata that was featured on the unbounce website a short while ago.
It illustrates the 29 essential content marketing metrics you need to know about.
