Working with LAKA, the bicycle insurance specialists, was a real privilege. I love the brand’s playful tone, and the fact that they deal with bicycle insurance, and I’m a keen cyclist, was the icing on the cake.
They approached me because they wanted to create an article about why companies should take out specialist bicycle insurance coverage rather than rely on their business insurance. In their words, it was a ‘beast’ to tackle, but I’m always up for a challenge.
After receiving the initial brief, I carried out extensive research, examining various cycling statistics, the rise of the gig economy, and the growing popularity of cycle couriers in our cities.
The end result was (in my client’s words): ‘Amazing…it covers some really interesting ideas that I hadn’t previously considered…I thought it was really clever.”
Feedback doesn’t get much better than that. As a result, I am continuing to work with Laka, creating more articles and white papers.