Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities.
In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship, I looked at how your return through social media should be measured by the value of the relationships you foster rather than in cash.
Going one step further, socialmediaexaminer.com take a look at the 4 steps you need to take in order to sell with social media.
The post tells use that to improve your ROI (return on investment) your marketing and campaigns must include these essential components:
- Attraction
- Retention
- Conversion
- Measurement
To read more about how it’s done, follow the link and discover the 4 steps to selling with social media.
What do you think?
Are you convinced? Can you sell through social media?
Leave a comment and tell us your experiences.