A Cautionary Tale: Be Open-minded When Working With a Copywriter
Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision…
Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision…
In a departure from my usual articles on all things copywriting and marketing, I wanted to explore the life of a freelancer…
This post is for all the copywriters out there. Regardless of your experience, perfectionist nature…
In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against.…
Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now…
Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal…
I’ve been working as a freelance copywriter since 2007. Over the years I’ve been relatively lucky and not had too many periods…
Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content.…
Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in…
It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…