Why I Don’t Class Myself as a Copywriting Expert
Am I trying to commit professional suicide? No, just being my usual open and honest self, while having a quiet vent about…
Our top blog posts
A Quick Guide to Why Landing Pages Don't Need a Gag
I am so fed up of seeing landing pages that try to be funny in a lame attempt to get me to sign up for something, or buy a product. It’s not necessary. That’s right, if you’re working on your landing page right now and have been stuck for a gag for the heading, […]
Read MoreAm I trying to commit professional suicide? No, just being my usual open and honest self, while having a quiet vent about the never-ending onslaught of ‘experts’ that have appeared over the years. The usual definition of an expert is: “A person who is very knowledgeable about or skilful in a particular area.” I’ve […]
Read MoreConcentrate on Conversions Not Traffic
Most business owners are obsessed by the amount of traffic they get to their website. You’ve no doubt heard them boasting at networking events about how many thousands of unique visitors they get month, figures at their finger tips because they check their analytics every week to boost their ego. They smile smugly as they […]
Read MoreDo You Know The 10 Must Have Words For Website Copywriting?
The copywriting on your website is the one thing that will make it work. “You would say that, you’re a freelance copywriter!” Yes I am, but that’s not the reason for saying it. You see flashy graphics and animations might look pretty but it is the copywriting that will convey your sales message to your […]
Read MoreDirect Marketing Recipe
Indulge me for a moment and think of yourself running a busy kitchen. Business couldn’t be better; bookings are up, in fact you now have a waiting list for tables. You have to bring in a new chef to cope with the extra workload. On Wednesday evening he arrives ready and raring to go. But, […]
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Using Keywords in Your Social Media Profiles
Really? Keywords in your social media profiles? But keywords are just for websites and stuff, aren’t they? Well, let me ask you this – why do you use keywords…
Why Haven’t The Principles of Copywriting Changed?
Internet marketing and all its associated skills change faster than a cheetah on roller skates (couldn’t find an image of that anywhere). New technologies force web designers to adopt…
Creating Content - Who Are You Taking To?
Consumers are drowning in a flood of content. Everywhere you look, someone is writing an article about something or other. Some are great and well worth…
Why I Keep Asking Why? The Tale of the Annoying Copywriter
Being a copywriter is a lot like being an annoying child. I have a favourite…
How Dell Changed The Face Of The Call to Action
If you don’t use a call to action in your marketing, it’s going to be as useful as a…
5 Ways to Stop Selling and Make An Impact
Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might…
6 Steps To Achieve The Perfect Body - Email Body
The world is obsessed with perfection. Regardless of the time of year, you are bombarded with news of the…
This is Why You Shouldn’t Hire a Copywriter
Have I gone crazy? Quite possibly, but there are actually some circumstances when you shouldn’t hire a copywriter. Before I go into that, I just want…
Please, Please Read My Content
Do you get the feeling that you’re writing to an empty room? Despite spending hours crafting your blog posts, no one seems to be reading them. You’ve spent ages researching and compiling a list of…
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