Please, Please Read My Content
Do you get the feeling that you’re writing to an empty room? Despite spending hours crafting your blog posts, no one seems to be reading them. You’ve spent ages researching and compiling a list of…
Our top blog posts
A Quick Guide to Why Landing Pages Don't Need a Gag
I am so fed up of seeing landing pages that try to be funny in a lame attempt to get me to sign up for something, or buy a product. It’s not necessary. That’s right, if you’re working on your landing page right now and have been stuck for a gag for the heading, […]
Read MoreDo you get the feeling that you’re writing to an empty room? Despite spending hours crafting your blog posts, no one seems to be reading them. You’ve spent ages researching and compiling a list of topics as long as your arm that you know your audience will love, and yet they’re met with […]
Read MoreConcentrate on Conversions Not Traffic
Most business owners are obsessed by the amount of traffic they get to their website. You’ve no doubt heard them boasting at networking events about how many thousands of unique visitors they get month, figures at their finger tips because they check their analytics every week to boost their ego. They smile smugly as they […]
Read MoreDo You Know The 10 Must Have Words For Website Copywriting?
The copywriting on your website is the one thing that will make it work. “You would say that, you’re a freelance copywriter!” Yes I am, but that’s not the reason for saying it. You see flashy graphics and animations might look pretty but it is the copywriting that will convey your sales message to your […]
Read MoreDirect Marketing Recipe
Indulge me for a moment and think of yourself running a busy kitchen. Business couldn’t be better; bookings are up, in fact you now have a waiting list for tables. You have to bring in a new chef to cope with the extra workload. On Wednesday evening he arrives ready and raring to go. But, […]
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Content Marketing Strategy - Where Do You Start?
You need a content marketing strategy, but where do you start? Do you blog, write white papers, curate content? The one thing you’ll realise very early…
Human Writer vs. The Machines
The growth of AI and other automation are threatening the human race – in particular, our jobs. Many believe this is a good thing as it will release people from mundane work and enable them to…
How Reverse Engineering Will Add Power to Your Content
When designing a new product or service, what’s your first step? You don’t launch into designing your packaging or anything like that…
Benefits Sell; Features Tell
Peeking Behind the Sales Curtain How many times have you heard that your copy should show and not tell? Even though it’s something you keep hearing, it’s not always something that’s easy to achieve. In fact, you might be of…
Focusing Your Message – What Are Your Priorities?
One of the biggest issues I find in the marketing world is clients not knowing what their priorities are. Or, to be precise, they think they…
The Age of Fake: Why Seeing and Reading Isn’t Believing
It would seem that nothing is as it appears today. Magazines are regularly being hauled over the coals for…
Copywriting Ramblings and the Power of Random
Will you indulge me for a moment? For over ten years I have been writing about every aspect of copywriting, marketing and social media I can think of. I’ve…
Why Ignorance and Copywriting Go Hand in Hand
Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…
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