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RankBrain - What it is, what it does and what you need to do

What is it? If you’ve…

Copywriting - How to be Natural and Authentic

This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

Google Local - The Latest News in Google’s Local Ranking Factors

Google local is a great way to get your business noticed, so it’s important you’re…

Is Google+ a Waste of Time?

Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…

Why Small Businesses Are Getting Their SEO Wrong

Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…

Looking at SEO From Google’s Perspective

For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report…

More Advice About Creating Google Adwords Ads

In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you…

Creating Adwords Ads With Added FOMO

What the hell is FOMO? It’s the holy grail marketers love. It preys on the insecurities of the buyer. It’s the Fear Of Missing Out. It can be generated through time limited offers,…

2015 Ranking Factors Survey

Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to…

Is This The End of Google+?

Smart Insights recently reported on Google’s Bradley Horowitz’s announcement that “we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some…

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