AI copywriting is something I am wholeheartedly against. Hardly surprising considering what I do for a living. Like many professionals, writers are starting to see the machine world rise up against us. But we won’t be beaten because we have something a computer doesn’t have: a heart.
Sadly, I’ve noticed that AI copywriting is becoming increasingly popular. Yes, it can generate content quickly and efficiently, which is why many businesses have begun dabbling with it for their marketing needs.
However, the question remains: is AI copywriting genuinely effective in building an authentic customer connection?
In this blog post, I will look at the debate of human versus machine and see what comes out on top in the marketing world.
Understanding the rise of AI in copywriting – promise or peril
The rise of AI in copywriting is both promising and perilous.
On the one hand, AI copywriting offers the promise of generating content quickly and efficiently, saving businesses time and resources. It can also help maintain consistency in brand messaging and voice across various platforms. However, there is a perilous side to relying solely on AI copywriting.
One thing it can’t do is use an authentic voice. It’s important to remember that your customers are still living, breathing people who crave a connection with brands that feel genuine and human. AI can’t replicate the unique voice and tone that human copywriters bring to the table. Using a real person to write from the heart of your business, you will build genuine relations through content that resonates with your customers on a deeper level.
Authenticity matters
The business landscape is ultra-competitive. One area where you can develop a commercial advantage is through your ability to engage with your customers to build loyalty and growth.
I’m not just talking about attracting customers; it’s about understanding their needs and desires and providing valuable and relevant content. And this is where the human touch is crucial.
Real copywriters can create content that resonates with your customers by infusing it with a human, conversational voice because they understand the importance of crafting a unique brand that aligns with the business’s values and personality.
Customers are looking for brands that they can trust and connect with on a personal level. When a human writes content, it feels genuine and relatable, creating a sense of understanding and empathy. Something that AI copywriting can’t do.
Authenticity stands out in a world where customers are bombarded with generic and automated content. It builds trust, loyalty, and a genuine connection with customers. Please don’t underestimate the power of the human touch when it comes to copywriting.
To sum up, using a real person over AI means your copywriting will be:
- Empathetic and understanding
- Tailored to address the pain points and wants of your customers
- A driver of trust and loyalty
- On-brand and authentic
By choosing human copywriters over AI, businesses can ensure that their content truly connects with customers on a deeper level.
Sally Ormond is a real flesh and blood copywriter. She doesn’t go offline or need software updates. She will write from your company’s heart to build lasting customer relationships.