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5 Ways to Rock Email Marketing
Email marketing is one of the fastest and cheapest ways to promote your business. But that brings a few issues – mainly the avalanche of emails sent every day. I bet when you opened your inbox this morning, it was overflowing with unsolicited emails. Of course, in theory, GDPR should have put an end […]
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Why Your Copywriting Brief Must Be Spot On
The copywriting brief is the starting point for every content project. As the client, this is your opportunity to spell out precisely what you’re looking for. As a copywriter, it’s your chance to challenge ideas, make suggestions and check understanding. That all sounds very straightforward, but sadly it rarely is. The briefing process can […]
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Why You Need a Copywriter
That’s me! I’m a copywriter. This morning, I was scratching my head, trying to think of something to write about. When you’ve been blogging as long as I have, it becomes increasingly difficult to come up with new topics and ideas. That’s why, this week, I had a dig around in the files on […]
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Professional Copywriter – Yes, It’s a Real Thing (I’m One!)
Professional copywriter makes an emotional plea to the audience… I had a strange dream last night. I was meeting with a potential client looking for someone to write the content for their new website. It started well enough, exchanging small talk, explaining how I got into copywriting and the experience I’ve gained over […]
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Write Your Web Copy for Your Customers, Not You
web copy This article is about writing web copy, but what I am about to say holds true for brochures, case studies, reports, scripts, emails – in fact, every discipline within copywriting that you can think of. You see, the biggest mistake most companies make is to write about themselves. Are you one of […]
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Editing Content Will Give it Extra Oomph
editing content editing content Here’s one from the archives. Understanding how editing your content will improve your writing is essential, so it doesn’t hurt reiterating a few points. If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it […]
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SEO Best Practice:How to Boost Your Website’s Google Ranking
SEO best practice SEO isn’t just about keywords. It involves several disciplines that work together. So, if you want your SEO strategy to be effective, you must tick all the boxes. There are several SEO ranking factors, but for the purpose of this blog, we’ll look at nine areas that create the essential groundwork […]
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Can SEO Be Influenced By Social Media?
SEO Social media First things first. Social media is NOT an element of SEO (search engine optimisation) ranking. But, having said that, it does have a link to SEO through social signals (we’ll talk about those later). However, if you ask Google, it will tell you that social media isn’t a ranking factor. But […]
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Should Your Copywriting be Clever?
There’s no room for a smartarse in the world of copywriting copywriting I am writing this article from my own experience and viewpoint. You may have a different opinion, which is your right, but I’m about to tell you what […]
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How Long Does Writing Copy Take?
writing copy It’s the age-old question – how long does a copywriter take to write great copy? To an average Joe, writing is something that we all do. It doesn’t take long. You have an idea; you write it down; job done. Oh, if only it were that easy. Writing copy takes time There is […]
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