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Tone of Voice: What is it, and How Do You Find Yours?
Tone of voice; you’ve read it numerous times. Every marketer on the planet is telling you that your company needs a tone of voice guide. You get it, but convincing your management to fork out for one is proving tricky. How to get your management team on board when creating your tone of voice If […]
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How to Write a Sales Letters – the Perfect Recipe
Sales letters are still a valuable marketing tool, even in today’s digitally dominated world. I know the title of this article talks about the perfect recipe, but there is no one-size-fits-all formula. Your sales letter, its approach and tone will depend on your audience and the letter’s purpose. However, there are some core elements common […]
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Breathe Life into Your Blog and Get Noticed
Having a blog and blogging regularly is a great way to promote your business and grow your web traffic. However, when I use the word ‘promote’, I don’t mean writing blatant adverts thinly disguised as blog posts. There are many thousand blogs on the internet, all vying for the attention of a relatively small group […]
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4 Reasons Why Shouldn’t Hire a Copywriter
Don’t hire a copywriter may seem a rather odd thing for a copywriter to be writing about but believe me, it’s worth talking about. The first thing no everyone understands is that the copywriter/client relationship is a collaborative one. You need to work together if you are to achieve your business goals. As a […]
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Pay Per Click Advertising – How to Get it Right
Pay Per Click (PPC) Google ads are found above and to the right of your search results. The idea behind them is that they are highly targeted and only seen by people searching for your product or service. As the name suggests, you only pay when someone clicks your ad, so they can be pretty […]
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5 Ways to Rock Email Marketing
Email marketing is one of the fastest and cheapest ways to promote your business. But that brings a few issues – mainly the avalanche of emails sent every day. I bet when you opened your inbox this morning, it was overflowing with unsolicited emails. Of course, in theory, GDPR should have put an end […]
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Why Your Copywriting Brief Must Be Spot On
The copywriting brief is the starting point for every content project. As the client, this is your opportunity to spell out precisely what you’re looking for. As a copywriter, it’s your chance to challenge ideas, make suggestions and check understanding. That all sounds very straightforward, but sadly it rarely is. The briefing process can […]
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Why You Need a Copywriter
That’s me! I’m a copywriter. This morning, I was scratching my head, trying to think of something to write about. When you’ve been blogging as long as I have, it becomes increasingly difficult to come up with new topics and ideas. That’s why, this week, I had a dig around in the files on […]
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Professional Copywriter – Yes, It’s a Real Thing (I’m One!)
Professional copywriter makes an emotional plea to the audience… I had a strange dream last night. I was meeting with a potential client looking for someone to write the content for their new website. It started well enough, exchanging small talk, explaining how I got into copywriting and the experience I’ve gained over […]
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Write Your Web Copy for Your Customers, Not You
web copy This article is about writing web copy, but what I am about to say holds true for brochures, case studies, reports, scripts, emails – in fact, every discipline within copywriting that you can think of. You see, the biggest mistake most companies make is to write about themselves. Are you one of […]
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