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Marketing copywriting should always be simple
Your marketing copywriting should always be simple. “My audience is highly educated.” “Everyone in our industry speaks like this. It’s expected.” “I want to sound intelligent and complex phrases achieve that.” “Of course, my customers know what our acronyms mean.” Those are just a few of the objections I hear from clients […]
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Copyediting: What it is and why you need it
Copyediting, copywriting, proofreading – aren’t they all the same thing? No, they’re not. Generally, a copywriter will create content, which could then be copyedited and, finally, proofread. So, what does the copyeditor do if the copywriter writes and the proofreader does a final sanity check for grammar and typos? In the simplest terms possible, copyediting […]
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Stop Skimping on Your Marketing Content
How important is your business and its marketing content? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create […]
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Get Your Marketing Content up to Scratch or the UK Market
Marketing content is country-specific. This article from my archives is getting an airing again because it’s something that’s often overlooked when companies try to break into new markets. Although the focus is on the UK, the sentiment remains for any global market. Marketing content is country-specific. […]
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Tone of Voice: What is it, and How Do You Find Yours?
Tone of voice; you’ve read it numerous times. Every marketer on the planet is telling you that your company needs a tone of voice guide. You get it, but convincing your management to fork out for one is proving tricky. How to get your management team on board when creating your tone of voice If […]
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How to Write a Sales Letters – the Perfect Recipe
Sales letters are still a valuable marketing tool, even in today’s digitally dominated world. I know the title of this article talks about the perfect recipe, but there is no one-size-fits-all formula. Your sales letter, its approach and tone will depend on your audience and the letter’s purpose. However, there are some core elements common […]
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Breathe Life into Your Blog and Get Noticed
Having a blog and blogging regularly is a great way to promote your business and grow your web traffic. However, when I use the word ‘promote’, I don’t mean writing blatant adverts thinly disguised as blog posts. There are many thousand blogs on the internet, all vying for the attention of a relatively small group […]
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4 Reasons Why Shouldn’t Hire a Copywriter
Don’t hire a copywriter may seem a rather odd thing for a copywriter to be writing about but believe me, it’s worth talking about. The first thing no everyone understands is that the copywriter/client relationship is a collaborative one. You need to work together if you are to achieve your business goals. As a […]
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Pay Per Click Advertising – How to Get it Right
Pay Per Click (PPC) Google ads are found above and to the right of your search results. The idea behind them is that they are highly targeted and only seen by people searching for your product or service. As the name suggests, you only pay when someone clicks your ad, so they can be pretty […]
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5 Ways to Rock Email Marketing
Email marketing is one of the fastest and cheapest ways to promote your business. But that brings a few issues – mainly the avalanche of emails sent every day. I bet when you opened your inbox this morning, it was overflowing with unsolicited emails. Of course, in theory, GDPR should have put an end […]
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