AI copywriting
Calling all CEOs, CMOs, and marketing managers.
Does the hype of AI copywriting software tempt you? Are the promises of cheap, fast content tempting you?
Well, before you hand your brand’s messaging over to a bot, this is why you need to think again. AI will never replace what a real human copywriter can do for your business. Yes, AI can churn out a few thousand words in a matter of seconds, but can it:
- Create a compelling story?
- Can it connect with your customers on an emotional level?
- Can it understand the nuances and complexities of your brand?
Not a chance.
AI lacks a professional writer’s creativity, empathy, and strategic thinking. Keep reading to find out why hiring a copywriter is the smartest investment you can make in your content marketing.
Forget the bots – your business deserves the human touch.
AI can’t understand your brand like a human copywriter can
As advanced as AI is, it still lacks emotional intelligence, creativity and life experiences that shape human thinking.
AI can’t grasp the essence of your company’s culture or brand voice. It can’t conduct in-depth interviews with your team to uncover your brand’s story or personality. In contrast, a copywriter can get to know your business, inside and out, to create authentic and compelling copy that speaks to your customers.
AI also doesn’t offer the same agility as a copywriter. If you decide to reposition your brand or launch a new product line, a copywriter can swiftly evolve their writing style and messaging to match. AI needs to be retrained and may never reach the nuance that comes naturally to an experienced copywriter.
As for creativity – AI can’t come up with fresh metaphors, clever turns of phrase, or emotive language that demands a human touch. AI can’t keep up because it lacks human emotions, experiences, and abstract thinking.
I’ll admit that AI may have a role in your business at some level. Still, your brand messaging and content creation should be left to professional human copywriters because they have the skills, intuition, and ability to make genuine human connections that AI can never achieve. Your brand deserves nothing less.
The creativity gap – why AI struggles to be engaging
Here are a few reasons why AI will never replace copywriters:
- Lack of emotional intelligence – without emotion, AI can’t appeal to your reader’s emotions
- No storytelling ability – AI relies on data and key phrases, which results in generic, passionless copy that won’t keep your readers engaged
- Inability to be persuasive – to be persuasive, you must understand psychology and what motivates people. Only humans can understand how to address objections, build trust, and motivate
- No understanding of nuance – human writers can gently lead readers to a desired outcome through subtlety without being ‘salesy’. In contrast, AI copy is often generic, robotic, and unsophisticated
- No creativity – a copywriter will use their experience to bring their copy to life. AI relies on its programming, so it can’t create genuinely original ideas and creative concepts like a human can
- Inflexible – copywriters can quickly adapt their style to suit different audiences, mediums, and goals. AI software is limited to the parameters with which it has been designed
- No strategic thinking – copywriters don’t just put words on pages – they develop an overarching content strategy based on your goals and metrics
- No industry knowledge – Yes, AI has access to a massive amount of data, but it can’t pick up the phone and interview your subject matter expert to get a handle on the industry from your perspective
Are you still thinking about AI?
AI isn’t going to replace copywriters anytime soon. Technology has come a long way but can’t replace the human touch.
It can’t make an emotional connection; it can’t tell a compelling story; it lacks creativity, intuition, and life experiences.
Your business needs content that sells. Your words must inspire, engage, and move people to take action. AI can’t do that.
If you want copy that converts, you need a copywriter that understands your brand and knows how to craft content your customers can’t resist.
Forget the robots. Keep it human. Hire a copywriter. Your business will be better for it, and your customers will thank you.
Sally Ormond is a flesh-and-blood copywriter who would love to breathe life into your brand.