Creating Content - Who Are You Taking To?
Consumers are drowning in a flood of content. Everywhere you look, someone is writing an article about something or other. Some are great and well worth…
content marketing
5 Ways to Stop Selling and Make An Impact
Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might…
This is Why You Shouldn’t Hire a Copywriter
Have I gone crazy? Quite possibly, but there are actually some circumstances when you shouldn’t hire a copywriter. Before I go into that, I just want…
Please, Please Read My Content
Do you get the feeling that you’re writing to an empty room? Despite spending hours crafting your blog posts, no one seems to be reading them. You’ve spent ages researching and compiling a list of…
Content Marketing Strategy - Where Do You Start?
You need a content marketing strategy, but where do you start? Do you blog, write white papers, curate content? The one thing you’ll realise very early…
Human Writer vs. The Machines
The growth of AI and other automation are threatening the human race – in particular, our jobs. Many believe this is a good thing as it will release people from mundane work and enable them to…
Benefits Sell; Features Tell
Peeking Behind the Sales Curtain How many times have you heard that your copy should show and not tell? Even though it’s something you keep hearing, it’s not always something that’s easy to achieve. In fact, you might be of…
The Age of Fake: Why Seeing and Reading Isn’t Believing
It would seem that nothing is as it appears today. Magazines are regularly being hauled over the coals for…
Why Ignorance and Copywriting Go Hand in Hand
Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…
Categories
- Advertising copywriting (32)
- Adverts (10)
- AIDA (4)
- Article Marketing (17)
- Asking for testimonials (1)
- B2B and B2C Copy (3)
- Blog comments (2)
- Blogging (91)
- Branding your business (22)
- Brochure copy (4)
- Brochure copywriting (4)
- Business cards (1)
- Business start-up (6)
- Call to action (22)
- case studies (8)
- Content creation (122)
- content marketing (69)
- Conversion rate (24)
- Copywriter (74)
- Copywriting for mobile (3)
- Copywriting for mobile browsers (2)
- copywriting tips (365)
- Corporate blogging (10)
- Corporate brochure (2)
- Customer service (22)
- Direct mail (10)
- Direct marketing (14)
- Email marketing (62)
- Facebook (21)
- Freelance copywriting (57)
- Getting traffic (8)
- Ghostwriter (1)
- Google (24)
- Grammar (1)
- Growing your business (21)
- Handling objections (1)
- Idea generation (4)
- Instagram (2)
- Keyword research (13)
- Landing pages (4)
- link building (16)
- LinkedIn (4)
- list building (7)
- Local SEO (18)
- Market research (4)
- Marketing (357)
- Mobile (4)
- Networking (4)
- Newsletters (25)
- online marketing (63)
- Pay Per Click adverts (2)
- Periscope (1)
- preparing for meetings (2)
- Press releases (12)
- proofreading (8)
- QR Code (1)
- Repurpose content (2)
- Researching your market (6)
- Sales letter (8)
- Script writing (4)
- search engine optimisation (98)
- SEO Copywriting (69)
- social media (86)
- Social networking (37)
- Story telling (1)
- Testimonials (2)
- Thought leadership (2)
- Tone of voice (6)
- Twitter (38)
- Uncategorized (7)
- Using testimonials (3)
- Value of copywriting (3)
- Video marketing (16)
- Website copywriting (114)
- White papers (5)
Tags
- blogging
- blogging for business
- content creation
- content marketing
- copywriter
- copywriting
- copywriting tips
- Email marketing
- freelance copywriter
- Marketing
- marketing tips
- online marketing
- Sally Ormond
- search engine optimisation
- seo
- SEO copywriter
- social media
- social media marketing
- Suffolk copywriter
- Website copywriting