Website copywriting | Briar Copywriting

What Your Home Page Should Say About You

Your home page shouldn’t say anything about you. What? It should instead focus entirely on the benefits your customer will get if they buy from you.…

How Dell Changed The Face Of The Call to Action

If you don’t use a call to action in your marketing, it’s going to be as useful as a…

These Are The 4 Things Your Website Visitors Want

What were your first thoughts when you were designing your website? Colours? Fonts? Gadgets and gizmos? Graphics and images? How cool should…

Your Content is Alienating Your Customers

I’ve been in the copywriting game for quite a while now, and if there’s one thing I hate, it’s ‘in your face’ marketing content. You know the stuff I mean; all those websites…

Stop Treating Content Like a Poor Cousin

As a freelance copywriter something has become very plain to me. Over the years I’ve seen it happen time and time again. Without fail, every project follows the same…

Why Web Copy Shouldn’t Be a One Hit Wonder

Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What…

Website Content: What’s Important and What’s Not

Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered…

Copywriting - How to be Natural and Authentic

This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

10 Reasons Why People Don’t Trust Your Website

Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet…

How to Write Copy That Stops The Scanners

Who are the scanners? They are people like you and me that read stuff on the web. Selling face-to-face is easy. Your potential customer is…