Content creation | Briar Copywriting

Content creation

Why Ignorance and Copywriting Go Hand in Hand

Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…

Why Aren’t People Reading Your Content?

The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…

Why You Don’t Need to Use a Copywriter With Experience in Your Industry to Get Great Copy

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Why Your Content Shouldn’t Be Like Your Competitors’

Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However,…

The Definition of Quality Content

In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it…

What Should You Be Writing About?

Search engine optimisation is the way to get your website noticed. You know that. But how do you generate the constant stream of high-quality content you need to attract links? Notice what I…

A Quick Guide to Powerful Copywriting

Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve…

Why You Should Never Tell a Copywriter How Long a Project Will Take

In my experience, most people think that copywriters…

How Are You Going To Write That Article?

Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being…

Writing Perfect Content – To Whom Should you be Writing?

When it comes to creating the perfect message for your brochure, web copy, emails, newsletters, and every other piece…

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