Copywriting Ramblings and the Power of Random
Will you indulge me for a moment? For over ten years I have been writing about every aspect of copywriting, marketing and social media I can think of. I’ve…
Copywriter
Why Ignorance and Copywriting Go Hand in Hand
Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…
Why Politicians Make Crap Copywriters
You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the…
Let’s Face it. You’re Not Unique
How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…
Why Aren’t People Reading Your Content?
The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…
Why Your Content Shouldn’t Be Like Your Competitors’
Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However,…
The Definition of Quality Content
In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it…
What Should You Be Writing About?
Search engine optimisation is the way to get your website noticed. You know that. But how do you generate the constant stream of high-quality content you need to attract links? Notice what I…
A Quick Guide to Powerful Copywriting
Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve…
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