copywriting tips | Briar Copywriting

copywriting tips

It is a Wise Businessperson Who Takes Advice

If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should…

Copywriting 101 - The Art of Listening

A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem…

How to Give a Complete Copywriting Brief

You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the…

How to Find The Most Powerful Benefit Your Product Offers

You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…

The 5 Mistakes You’re Making When Writing Your Content

Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep…

Is Plain English Dying in the Workplace?

This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and…

How to Brief a Copywriter

Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story.…

Copywriting - How to be Natural and Authentic

This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

Simple Copywriting is Not For Dummies

Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise…

The Easy Way to Write Great Content Every Time

On the face of it, writing content should be the easiest thing in the world. You have a product or service to…

RSS Feed